Drucker Professor Jenny Darroch Considered Influential Scholar of Management
A new study in the Journal of Knowledge Management examined the 100 articles that have been most cited in top knowledge management journals. There was a familiar name across the byline of two articles on that list: Jenny Darroch, marketing professor at the Drucker School of Management.
Darroch is one of only a handful of researchers to have multiple articles identified by the study. Her 2005 article “Knowledge management, innovation and firm performance,” from the Journal of Knowledge Management, ranks 18th on the list with 329 citations.Her 2003 article “Developing a measure of knowledge management behaviors and practices,” also from the Journal of Knowledge Management, is 56th on the list with 194 citations.
Darroch is a pro in the field of knowledge management—a discipline that first came to prominence in the early 1990s that focuses on the processes for most effectively capturing, developing, sharing, and using organizational knowledge.
“I began working in knowledge management when it was a relatively new field,” she said in an press release on the Drucker website. “In fact, the work that most inspired me was a 1995 book called The Knowledge-Creating Company by Professors Ikujiro Nonaka and Hirotaka Takeuchi of Hitotsubashi University in Japan. Coincidentally, Professor Nonaka became the first Distinguished Drucker Scholar in Residence at the Drucker School.”
Darroch is a core faculty member in Claremont Graduate University’s Drucker School of Management. According to her bio page, she has developed her own approach to market segmentation that draws on the theory of effectuation because she firmly believes that many answers lie within the organization. She also enjoys developing solutions that involve “changing the conversation in the market” to allow organizations to open up new ways of competing. Darroch’s signature class is “Transforming and Creating Markets to Generate Growth,” something that she has delivered to audiences around the world.
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Max Pulcini
Max Pulcini is a Philadelphia-based writer and reporter. He has an affinity for Philly sports teams, Super Smash Bros. and cured meats and cheeses. Max has written for Philadelphia-based publications such as Spirit News, Philadelphia City Paper, and Billy Penn, as well as national news outlets like The Daily Beast.
