Fordham Gabelli Offers New Cutting Edge Marketing Courses
Fordham University’s Gabelli School of Business recently published an article by John Schoonejongen that surveys “three new courses” co-designed by area chair of marketing Sertan Kabadayi.
Kabadayi believes these new courses respond to a rapidly and often abruptly accelerating marketplace where entire skillsets have become obsolete. “Some of the things that were popular and useful a couple of years ago…don’t matter anymore.”
Kabadayi believes having these courses on their resumes will put Fordham students “in a different basket compared to many other students from other schools.”
The first offering is Marketing Analytics, taught by Assistant Professor Alexander Buoye. Kabadayi says, “You cannot talk about analytics enough when it comes to marketing jobs today.”
The second is Design Thinking, which is centered on “an iterative problem-solving process to help decision-makers in the workplace.”
The third and final course is Sustainable Marketing, which was designed with Fordham’s Jesuit principles in mind, according to the article. Sustainable Marketing illustrates “how to adapt traditional marketing principles to the triple bottom line of people, planet, and profit.” Kabadayi says, “It’s [no longer] enough just to create jobs and profit for companies. We need to think about the future and how to make marketing and business more sustainable.”
About the Author
Jonathan Pfeffer
Jonathan Pfeffer joined the Clear Admit and MetroMBA teams in 2015 after spending several years as an arts/culture writer, editor, and radio producer. In addition to his role as contributing writer at MetroMBA and contributing editor at Clear Admit, he is co-founder and lead producer of the Clear Admit MBA Admissions Podcast. He holds a BA in Film/Video, Ethnomusicology, and Media Studies from Oberlin College.
