Posts by Jon Pfeffer

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Jun 13, 2017 by

Hot MBA Jobs: Becoming A Healthcare Consultant

mba jobs healthcare consultant

Consultants with MBA degrees are in high demand—and they’re often well compensated as a result. One of the fastest-growing industries for MBA Consultants is healthcare, thanks to a combination of a rising elderly population, affordable insurance (for now) and technological advancement. In an interview with U.S. News, Phil Miller, Assistant Dean of Carlson School of Management at the University of Minnesota, says, “A lot of consulting jobs have grown because a lot of firms need help in advising.” Recent UMN grads reportedly earn up to $150,000 without signing bonuses, according to the article. Let’s take a closer look at what becoming a Healthcare Consultant actually entails.

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Jun 9, 2017 by

MIT Sloan CIO Conference Addresses Future of Work

MIT Sloan CIO Conference

MIT Sloan recently discussed last month’s MIT Sloan CIO Symposium, which addressed strategies to mitigate the digital transformation that AI, machine learning, self-driving cars, and the Internet of Things are expected to have on the future of work. TL;DR: everybody needs to step up their game.

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Jun 9, 2017 by

Rutgers Alternative Energy Earns 2nd Place at Dept of Energy Competition

Rutgers Alternative Energy

In partnership with the Rutgers Business School, doctoral student Jubilee Prasad Rao has been rewarded for his alternative energy project that is designed to harnesses the power of waves, which are more predictable than solar and wind.

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Jun 8, 2017 by

Haas Gender Inequality Addressed By ‘Manbassadors’

Haas Gender Inequality

Haas-Berkeley recently profiled the Manbassadors, a student organization that provides men with tools to “better support their female friends, girlfriends, wives and daughters when they’re no longer blind to how women often have to deal with unfair situations.” Dean Richard Lyons will present a “Question the Status Quo” award to Manbassadors Founder Patrick Ford ’17.

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Jun 6, 2017 by

Top 5 San Francisco Marketing MBA Programs

5 San Francisco Marketing MBA

Elmer Wheeler of the Tested Selling Institute famously advised would-be product-pushers to “sell the sizzle, not the steak.” Wheeler’s adage simply explains how marketing often has less do with leveraging a product’s marketplace position than it does about the subtle art of seduction. And what better way to become Don Juan or Juanita of the boardroom than to get yourself a Marketing MBA.

Although local draconian housing laws combined with an influx of indifferent techies have largely driven out the counter-cultural element that defined San Francisco, the Bay Area is still a hotspot for folks who “think different.” The natural splendor of the region, surrounded by glorious Pacific Coast beach, hiking trails at Point Reyes, and the dry flat Central Valley directly west, is also hard to top.

We took the liberty of surveying the top 5 San Francisco Marketing MBA programs for you:

UC Davis Graduate School of Management

UC Davis offers an MBA concentration in marketing that prepares graduates for careers in Brand Management and Direct Marketing; Product Development; Public Relations and Advertising; Market Research and Marketing Consulting. The concentration emphasizes the development of new products, “conducting market research, planning advertising and promotion programs, creating marketing strategies, providing superior customer service, understanding e-commerce, developing profitable pricing strategies and brand management.”

 

University of San Francisco School of Management

USF’s Marketing MBA teaches students how to “build competitive advantage in the global marketplace” and run a “successful customer-driven organization” through a comprehensive understanding of market segmentation, competitive analysis, pricing strategies, public relations, advertising and distribution channels. USF graduates have gone on to upper management positions in the fields of Market Research, Sales, Advertising, Brand Management, General Management and Management Consulting.
 

San Francisco State University College of Business

SFSU’s MBA Emphasis in Marketing teaches students how to harness a “blend of creativity and analysis” in order to give their target market the “right combination of product, price, place and promotion.” SFSU gives students an opportunity to explore a wide variety of marketing applications: advertising, branding, channel management, customer relationship management, data analytics, marketing research, pricing, public relations and sales. SFSU marketing graduates have gone on to work for Apple, Clif Bar, Clorox, HP, Kaiser Permanente and Samsung, among others.
 

San Jose State University’s Lucas Graduate School of Business

SJSU’s Marketing Concentration was designed to “spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum“ that focuses on “the business functions concerned with market definition and objectives, product or service development, customer segmentation and product positioning.” SJSU Marketing graduates go on to careers as market and survey researchers; product managers; product marketers; marketing analysts; sales representatives; retail managers; direct marketers; channel and distribution managers; marketing communications and web marketers.
 

Santa Clara University’s Leavey School of Business

SCU’s Leavey School of Business offers a Marketing degree that emphasizes “the latest in web and mobile marketing [and] quantitative methods for gathering precise, useful data” so your brand can “connect with customers and build brand recognition.” SCU offers student internships at large area companies like Google and Facebook, as well as a number of study abroad opportunities. SCU Marketing graduates go on to positions within the high-tech, financial services, retail, real estate consulting and nonprofit fields. Examples include: retail advertising, sales, new product development, market research, Internet marketing and supply chain management.

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Jun 2, 2017 by

Stevens Institute of Technology Helps Vets With New Database

Stevens Institute Helps Vets

The Stevens Institute of Technology’s School of Business recently revealed a new student project to assist Vets4Warriors in Piscataway, NJ, where veterans “answer between 900 and 1,000 calls each week from fellow veterans seeking financial, medical or legal help.”

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