Posts by Yessenia Funes

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Oct 4, 2017 by

Social Media Do’s and Don’ts MBAs Need To Know

Social Media MBA Guide

Social media can be an impossibly powerful tool. It is the president’s favorite method of communication, after all. Social media can also determine the future for MBA applicants and candidates.

For better or for worse.

U.S. News & World Report found that 35 percent officers interviewed do check out applicants’ social media accounts. What they find might increase a person’s chance of getting in—or could diminish it. Social media could say a lot about a person that may not be clear in an essay or recommendation letter. So why would school’s not at least be safe and check it out?

“To be clear, the large majority of admissions officers do not visit applicants’ social media sites,” Yariv Alpher, Executive Director of Research at Kaplan Test Prep, said. “However, a meaningful number do, as many note that social media can provide a more authentic and holistic view of applicants beyond the polished applications. And in fact, past Kaplan surveys have shown that a majority of students themselves consider their social networking sites to be ‘fair game’ for admissions officers.”

Well, that means applicants and even students must be really intentional—and careful—about how they use platforms like Facebook, Twitter, or Instagram. Otherwise, they could be looking at revoked acceptances or even long-term suspensions.

There is a science to the art of social media postings. And we’ve got you.

Do

Share achievements and wins. Let’s say you’re set to speak on a panel next week; you should tweet about it. Let the world know to be there. When you do speak, make sure someone takes a pic—and share it. Flaunt your accomplishments while staying humble. New job? Let the Internet know. Published a research article? Inform people.

Don’t

Publicize how you celebrate said achievement. Well, unless that celebration is PG. Even then, though, not everything needs to be broadcast to the world, especially if it involves alcohol. Too many college students or teenagers share photos of them on a night out, but that could be a turn off to admissions officers. So unless you’re sharing a cocktail with a celebrity or business goddess, maybe save the photo for family albums, instead.


READ THISWharton MBAs Will Get You Out Of The Social Media Bubble


Do

Be yourself. You want to stay true to you and be an authentic presence online. There are enough imposters acting as a better version of themselves. And sometimes, it’s just too obvious. So let your posts breathe and let officers get a sense of who you are when they take a look at your social media pages. Maybe that means having an inspirational quote in your bio. Whether it’s Kanye West or Steve Jobs says a lot about who you are. And officers should appreciate that.

Don’t

Be reckless about the version of yourself you show. You gotta’ keep it real, but be mindful about what sides of yourself you showcase, too. A cuss word here or there shouldn’t keep a future school or employer from viewing you negatively, but racist or insensitive language would (and should). Certain behavior and ideology are unacceptable, and if that’s how you’re thinking, you need to take a hard look at yourself.

Do

Brand yourself. Ain’t nothing wrong with whipping up a logo and showcasing it online. Or launching a website that you flaunt on your Facebook page. You want schools to know that you’re already business-savvy and show them that you recognize your most valuable business: yourself. Branding yourself through a clever Twitter handle or website domain is a start. Think color schemes and photos. All the pieces of your page speak more than you think, so work them marketing skills.

Don’t

Use that as reason to steal someone else’s work. If you’re going to whip up a logo, make sure you take the right steps to do so—and mention it in a cover letter or somewhere a school will find out. Don’t copy and paste images or use someone else’s. If you show admissions officers you already know how to operate social media and digital skills within legal boundaries, they’ll be even more impressed. Be sure that you take proper steps to legally share images too. You want to sprinkle up your feed with photography (y’know, let them know you’re sophisticated), but don’t just take from a Google search. That can be illegal. Plus, you want to show off that you know about image sharing sites like Flickr or Getty. You’re a business person, remember?

Do

Use hashtags. Schools want students who are with the times. Hashtags are a major part of this time. Remind them that you know when to use them. This will also help others find you if your page is public, so for Twitter, that could mean more followers. On Facebook, that could mean more engagement on posts.

Learning from the hashtag experts could be really beneficial to your overall online presence, despite the cliche connotations. According to Buffer, simple use can greatly increase exposure.

Data via Buffer/Buddy Media  

Don’t

Be hashtag-excessive. #EveryLittleThingDoesntNeedAHashtag. Just use relevant hashtags and don’t scare away a school with them. #Please.

Update: Listen to the new “How to Maintain Your Social and Professional Connections” podcast from the Kellogg School of Management for a more in depth perspective.

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Oct 2, 2017 by

UC San Diego Rady School Alums Help Local Economic Growth

UC San Diego Rady School

The Rady School of Management is helping San Diego‘s economy—and that’s thanks to startups coming out of its graduating classes.

Since the school’s first MBA class graduated just over 10 years ago, its students and alumni have gone on to start 150 operational companies, according to the school. More than 70 percent of these are still in San Diego, adding $2 billion into the economy both locally and nationally. Overall, 15 percent of Rady graduates operate a successful company.

These startups include a number of industries, including biotech, consumer products, and healthcare, among others. In the first half of 2017, startups raised more than $75 million, a rate that continues to grow throughout the end of 2017.

Rady alum Suman Kanuganti graduated in 2014 and went on to found Aira, a tech company that helps visually impaired people by wearing a device that connects them with remote agents. Another graduate, Silvia Mah, created HeraLabs, a business accelerator made exclusively for women.

“The Rady School’s approach is to support startups from ideation and development to the successful launch and growth of a company,” Rady School Dean Robert S. Sullivan said in the press release.

The Lab to Market course is behind this success. Students learn all about startups and how they get from proposal to realization. This course creates an environment where students get real-world experience. The accelerator programs build on this approach by mentoring these up-and-coming businesses.

Rady might be young compared to other business schools around the country, but it offers lots to its students and their ambitions. Sixteen Nobel Laureates and McArthur Foundation award winners have come out of the school. Someone can obtain an MBA through its full-time program or flexible program.

Then, they can launch their own company confident in Rady’s abilities—and their own.

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Oct 2, 2017 by

NYU Stern Alumni Create Scholarships for Community College Transfers

NYU Stern Creates Community College Scholarships

The journey to college can be a long and winding one. For some, it starts in community college. But from there, students can end up in one of the best business schools in the country. Like the Stern School of Business at New York University.

Alumni of its MBA and undergraduate programs are now easing that transition for some of the best students switching from community college to major university with some scholarships, per a new press release. The school established three new scholarship funds for two-year community college students who’ve been admitted into NYU Stern. These scholarships are engineered to go to students in need, helping low-income individuals get access to the education they deserve.

Howard Meyers Scholars

The Howard Meyers Family Foundation donated $3 million for the effort. Meyers graduated from Stern’s undergraduate program in 1964. This fund will go directly to community college students hoping to make NYU their next stop, who will be called Howard Meyers Scholars. Applicants need to prove two-years worth of academic excellence and go on to complete their junior and senior years at NYU, with the first two scholars attending in fall 2018.

Pamela J. Craig Scholar Fund

MBA graduate Pamela Craig launched the Pamela J. Craig Scholar Fund, which will go toward students who attend CUNY schools, particularly those from LaGuardia Community College. Craig leads a mentor program there. Her mission is to increase access and inclusivity among diverse students. This fund should help push that further.

Martin Cohen Scholarship Fund

An additional $300,000 gift is will go toward creating the Martin Cohen Scholarship Fund, which will also begin in fall 2018 for two CUNY students per year. The fund will help each student’s last two years of college. Once these scholars wrap up their undergraduate years, perhaps they can go on to obtain their MBAs—at NYU Stern.

Posted in: Featured Region, News, Scholarships | 0 comments

Oct 2, 2017 by

Schulich Tops Forbes’ Canada Rankings

Schulich Forbes Canada Rankings

Canada: birthplace of poutine and your potential business school destination. If you’re looking at the latter, the Schulich School of Business at York University should be at the top of your list. It’s at the top of Forbes’.

The publication has ranked the business school as the best in Canada among two-year MBA programs. For all non-U.S. schools, Schulich came in fourth overall when looking at how long graduates take to make up the cost of their MBA.

Forbes‘ annual ranking analyzes what business schools are the best—and which ones are worth attending. They base their lists on a school’s return on investment, or, ROI. With this qualifier in mind, Schulich won among one-year and two-year MBA programs in Canada.

Forbes has once again rated the Return on Investment provided by a Schulich MBA degree as one of the best in the world,” said Schulich Dean Dezsö J. Horváth, in a press release. “For MBA students, the Return on Investment they receive after graduating is a significant factor when determining the value of their degree. The latest Forbes survey captures an important statistical measure of the return on investment our MBA students can expect once they graduate.”

The school is not far from the bustle of downtown Toronto, providing an international appeal to its students, most of whom come from beyond Canada. In 2016, half of the MBA students came from Asian countries. Schulich offers a number of MBA programs, which a person can take full-time or part-time. But there’s an executive MBA and accelerated MBA too (it takes just eight months!).

Around 26 percent of applicants are accepted, so if Schulich is top of your list, you better be ready. It probably won’t be easy.

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Sep 25, 2017 by

San Diego Enters Amazon HQ2 Bidding War

San Diego Enters Amazon HQ2 Bidding War

Amazon is in the market for a second home, and the city of San Diego wants in.

The tech giant, which has built its base through digital sales, is looking to expand beyond its Seattle headquarters. Other cities like Chicago, Philadelphia, and New York have also expressed interest in having the company build its new headquarters in their cities. Amazon is looking at cities with populations higher than one million, an already-set tech workforce, and a business-friendly work environment, the San Diego Tribune reports.

“We expect HQ2 to be a full equal to our Seattle headquarters,” Amazon Founder and CEO Jeff Bezos told the Tribune. “Amazon HQ2 will bring billions of dollars in up-front and ongoing investments, and tens of thousands of high-paying jobs. We’re excited to find a second home.”

This new headquarters will potentially employ 50,000 people and provide a major economic boost to any city it joins. San Diego city officials confirmed earlier this month that they’d submit a proposal by the Oct. 19 deadline for Amazon’s $5 billion headquarters. San Diego might just be a perfect place for the company to create a nest. It’s already home to a number of qualified employees, especially its MBA graduates.


READ MORE: The New Amazon Headquarters Bidding Race Begins


“San Diego has the geographic proximity to international markets, unparalleled quality of life, and workforce talent that companies like Amazon are looking for, so Mayor (Kevin) Faulconer’s office has directed the San Diego Regional Economic Development Corp. to coordinate a regional response,” said Matt Awbrey, Faulconer’s Deputy Chief of Staff, in a statement, to the Tribune.

The city has property available downtown and is hopeful that Amazon will decide to make this city is next stop. However, it remains to be seen if the company wants to extend beyond its already-existent West Coast presence. Guess we’ll just have to wait and see.

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Sep 25, 2017 by

Ted Rogers Alum Raises Money for Flipd App

Ted Rogers flipd app

Raising money isn’t easy, but Ted Rogers School of Management alum Alanna Harvey may figured it out.

The former communications student at Ryerson University’s business school in Toronto successfully raised an undisclosed amount of funding for an app she co-founded, Flipd, according to a press release. The app “allows users to block phone distractions,” per the release. App users have spent more than 1 million hours distraction-free, the app’s website reads.

Educators can use the app by analyzing when students did (or did not) use their phone. This will help them evaluate more effective teaching methods. Students who need some help focusing also benefit from the app. But Flipd is really just about increasing productivity for people who get distracted by their cell phones. (C’mon, we’re all guilty of doing that.) The app even offers a blog that provides its users with words of wisdom on mindfulness and self-care.

A preview of Harvey’s Flipd app.

The app’s investors include Ryerson Futures, Figure 1 founders Gregory Levey, Richard Penner, and Joshua Landy, as well as Candice Faktor of Faktory Ventures. Harvey helped find this app-based company, but she’s put her communications degree to good use by serving as the Flipd’s marketing director. Investor Levey taught Harvey some of what she knows. He also knows a thing or two about startups.

“As a co-founder of my own startup, I saw some intriguing parallels with the way Flipd is approaching its mission,” Levey said in the press release. “And as someone who has taught undergrad and graduate students for over ten years, I definitely see the value of that mission.”

Both Levey and Harvey continue keeping the school’s spirit alive. The business school prides itself on its innovative education. They show what that looks like. Levey also shows what solidarity looks like through funding a former student’s app, which debuted in 2015 and has seen steady growth since its release.

Flipd is available for download in the iTunes Store and Google Play today.

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