Strategic thinking isn’t just undertaken by a firm's top management. Consultants, both internal and external, are charged with helping companies think through strategic, game-changing decisions. Plainly put, strategy is the process of outlining the firm's long-term goals and then launching projects and allocating resources to achieve those goals. If you want to become a top executive and steer a safe course for your company, business strategy is something you might want to explore a bit further.