McCombs Talks How Understanding The “Austin Model” Can Help You Compete Globally

On Thursday, May 7 The University of Texas at Austin McCombs School of Business will continue their Texas Enterprise Speaker Series with a lecture from John Sibley Butler, a professor in the Department of Management. His talk will discuss how understanding the “Austin Model” can give you an advantage.

It’s a strong statement to make, but Butler claims, “Those who can thrive in Austin can compete globally.” Butler says he believes Austin’s highly competitive ecosystem fosters innovation and entrepreneurship in an area where new business models are always abound. Learning this environment can give you an advantage no matter where you go next.

The event website explains his reasoning in more detail:

“It’s no secret that the majority of enterprises that have scaled over the last 30 years were founded in innovation and creative business ecosystems. Silicon Valley led the way, and regions like Austin and Boston’s Route 128 have followed.  We’ll discuss the models for networking in these regions with an emphasis on Austin. And we’ll present new digital data streams that improve the way we evaluate entrepreneurial start-ups and measure solvency.”

This portion of the Texas Enterprise Speaker Series will take place Thursday, May 7 from 11:30-1pm. Admission is $20, includes lunch and is open to both students and the public. It will be held in the AT&T Executive Education and Conference Center. Tickets can be purchased here.

Butler teaches management and sociology at UT Austin. He is chair of the Department of Management and the founding director of the Herb Kelleher Center for Entrepreneurship at McCombs.


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