What are the Best Marketing MBA Programs in Baltimore?
The Baltimore metro is home to over 2.7 million people, making it the 20th largest metropolitan area in the United States and the economic center of the state of Maryland. Best known for its top colleges and universities, hospitals, sports, and professional and financial services, Baltimore is also a popular meeting and convention destination, according to Visit Baltimore.
A number of the top universities in the area boast marketing programs, concentrations, and coursework to MBAs who want to enter that industry. According to the Robert H. Smith School of Business at the University of Maryland, the fastest growing sectors within marketing that have generated most interest from prospective MBAs are:
- Service Marketing: About 80 percent of MBA marketing jobs are in the service sector.
- Computational Marketing: High-tech marketing solutions take center stage in this popular area.
- Brand Management: The classic focus of marketing, but a mature area hiring a declining percentage of marketing graduates nationwide.
Baltimore is home to marketing companies such as Ainsley & Co. and Planit—firms that are standing out in the metro’s Marketing sector. Are you interested in jumping into this exciting, evolving industry? Let’s take a look at the best marketing specializations and classes offered to MBAs in Baltimore:
Carey Business School – Johns Hopkins University
The Carey Business School at Johns Hopkins offers both full and part-time MBA degree programs. The full-time Global MBA is available onsite at Carey’s Harbor East campus in Baltimore, while the Flexible MBA degree program is available on-site, online, or in a hybrid format. The school offers a marketing concentration to MBAs following either degree path.
The Johns Hopkins Global MBA takes two-years and 54 credits to complete. Students are placed into small cohorts and are allowed to select a concentration following their required core coursework, including the marketing concentration. Meanwhile, the Flexible MBA is designed to accommodate the unique time constraints of full-time working individuals. On-site courses are offered in both Baltimore, MD and Washington DC in the evenings and on Saturdays, and meet once per week for an eight-week term. Note that the marketing concentration is available Flexible MBA students who are taking classes on campus; the concentration is not available to students pursuing their degree in an online setting.
Perdue School of Business – Salisbury University
All MBA students at the Perdue School of Business are required to take a marketing class as part of the program’s course coursework. The course, Strategic Marketing Management (MKTG 614), examines the role of marketing strategy within the overall strategic framework of an organization while teaching students how to gather information, perform in-depth analyses, and present strategic marketing management decisions. The course focuses on instructing strategies for dealing with change, uncertainty, conflict, limited information, time pressures, and other common obstacles to quick and effective decision-making.
Sellinger School of Business – Loyola University Maryland
The Professional’s MBA at the Sellinger School of Business features a marketing specialization. The part-time PMBA offers the same full-time program content to students who wish to continue working during the day. The MBA in marketing specialization prepares students to master the components of marketing management by focusing on topics such as: marketing principles, personal selling and sales management, consumer behavior, advertising, marketing strategy, and international marketing.
To complete the marketing specialization, students must complete three of the following courses:
- Independent Study
- Consumer Behavior
- New Product Development and Management
- Strategies for Marketing Communication
- Special Topics in Marketing
- International Marketing
- Services Marketing and Management
Special topics courses are also available for the marketing specialization, but are not listed in the course catalogue. These special topic subjects are updated by academic year or term to discuss contemporary issues in marketing and to meet the needs and requests of students.
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University of Baltimore – Merrick School of Business
The Merrick School of Business offers 11 areas of specialization to MBA students, including marketing. Students can add a specialization by taking nine credits of electives in that area of study. The marketing specialization prepares student to best understand the strategies associated with creating customer value, while also touching on entrepreneurial and analytical skills. To complete the marketing specialization, students must complete nine credit hours between the following courses:
- Entrepreneurial Marketing or MKTG 625 – Customer and Markets
- Social, Nonprofit and Public Sector Marketing
- Marketing Communications and Social Media
- Global Marketing Management
- Market Opportunity Analysis
- Product and Brand Management
- Market Information and Analysis
The specialization can also be completed by taking various Special Topics courses, Global Field Studies, and Independent Studies.
University of Maryland R.H. Smith School of Business
UMD Smith offers extensive marketing coursework. In fact, the Marketing Department was named by BusinessWeek Online as one of 13 business schools receiving “high marks for exceptional marketing courses as part of an MBA.” Students wishing to concentrate in marketing must choose at least four electives from the following list:
- Marketing Research
- Models for Marketing Decisions
- Brand Management
- Buyer Behavior Analysis
- Business-to-Business (B2B) Marketing
- Service Marketing
- Marketing High Technology Products
- Marketing Communication
- Global Marketing
- Marketing Strategy
- Customer Equity Management