Berkeley Book Discusses Leadership And Strong Personalities
“Who you are shapes how you build.” It’s the informative, overarching message from a pair of Berkeley Haas School of Business fellows in their new book Built For Growth, which explores how the personalities of successful entrepreneurs inform their empires.
Wharton Announces 2017 Graduation Speakers
The University of Pennsylvania’s Wharton School of Business has announced its 2017 graduation speakers for the EMBA and MBA programs on both the Philadelphia and San Francisco campuses.
As in the past, Wharton’s ceremony will feature an exemplary roster of graduate alumni along with renowned faculty.
LMU Los Angeles Students Win Award for Mobile Payment Research
Loyola Marymount University, Los Angeles (LMU Los Angeles) recently announced that seven MBA students received the outstanding paper award for their breakthrough research from the Association of Indian Management Scholars (AIMS).
The paper, “A Value Framework for Mobile Payment with Examples from Selected Asian Countries,” addressed the rise of mobile payments and the threat that they pose to traditional currency exchange systems.
DePaul Combines Theoretical And Practical Knowledge With Big Data
With the rise of big data, marketers are finding new ways to analyze and predict consumer behavior in order to provide products and services to meet customer needs. The term big data refers to the collection of data that is large and complex and gathered through multiple methods. For marketing, that could be data from point-of-sale scanners at a store, loyalty cards or online shopping habits.
“Marketing has become more data driven over the last 30 years,” Sue Fogel, chair of DePaul University’s Department of Marketing said. “Based on the data about what people have bought, what we can do now is make recommendations for other products that they might like. You can get a very detailed profile of customers and use that to predict what it is they’re likely to buy.” Continue reading…
