Mar 6, 2015
Annual Kogod Case Competition Takes a Look at Uber
The 23rd Annual Kogod School of Business Case Competition tasked more than 150 participating students with developing a strategy to continue to grow upon the recent success of ridesharing company Uber in Washington, D.C. over the next five years. Proposed ideas ranged from instituting customer rewards systems to branching into new customer bases.
“The prompt was definitely geared toward creating an effective marketing strategy,” said Ina Bonnier, one of the competitors. “That was probably the most challenging for me as a numbers person.” Continue reading…
