Stillman Center for Entrepreneurial Studies Director Shares Advice for New Entrepreneurs
Susan Scherreik, the director of the Center for Entrepreneurial Studies at the Stillman School of Business was recently featured in an article by NerdWallet. NerdWallet is a financial publication that is focused on helping people to develop the knowledge and skills needed to be successful and educated on financial matters. The article discussed the most common mistakes that new entrepreneurs make and how people can avoid making the same, or similar mistakes.
Scherreik discussed the mistake that new entrepreneurs make when they are too caught up in the idea of what their startup could be. She explains in the article that when people get too “carried away with the idea, the new entrepreneur overlooks how and when he or she can actually execute this idea and turn a profit.” She also explains to readers that “unless the idea can make money, you don’t have a business, just a money pit.”
