Drucker Day 2016 to Focus on the Future of Mindful Business Practices
Claremont Graduate University’s Drucker School of Business will hold its annual Drucker Day event on November 5th. Guest speakers will address a range of topics, from the future of corporate retail to sustainable business practices.
Meet Dr. Jenny Darroch: Marketing Specialist & Professor at the Drucker School
An MBA program is only as good as its faculty. In fact, for many students, it’s the relationships that they’ll make with their professors, which will carry them far into the future. At Claremont Graduate University’s Peter F. Drucker and Masatoshi Graduate School of Management, Professor of Marketing Jenny Darroch, Ph.D. is more than just an exceptional professor; she’s a leader in marketing and innovation. Continue reading…
Marketing to Women Expert to Speak at Drucker School International Conference
A Claremont Graduate University Drucker School of Management professor will be a lead panelist at the upcoming M2W® Marketing to Women Conference on May 2-3, 2016.
Professor Jenny Darroch is an accomplished scholar in the field of knowledge management and the author of Why Marketing to Women Doesn’t Work.
Drucker Professor Jenny Darroch Considered Influential Scholar of Management
A new study in the Journal of Knowledge Management examined the 100 articles that have been most cited in top knowledge management journals. There was a familiar name across the byline of two articles on that list: Jenny Darroch, marketing professor at the Drucker School of Management.
Darroch is one of only a handful of researchers to have multiple articles identified by the study. Her 2005 article “Knowledge management, innovation and firm performance,” from the Journal of Knowledge Management, ranks 18th on the list with 329 citations.Her 2003 article “Developing a measure of knowledge management behaviors and practices,” also from the Journal of Knowledge Management, is 56th on the list with 194 citations. Continue reading…
