Aug 26, 2016
Lehigh Professor’s Research Reveals a Truth of Mobile Marketing
Before you take out your smartphone to grab dinner, groceries or toiletries delivered right to your door, consider this from a Lehigh University of Business And Economics assistant professor of marketing: Mobile purchases may not be profitable for business in the long term.
While it’s tempting to buy with inspiration from both convenience and trends, the reality of the future for the global marketplace is different.
