Kellogg Super Bowl Advertising Review Grades Commercials
Not only is the Super Bowl where Americans watch the very best pro football teams square off in a world championship game, it’s also where companies bring their “A” game when it comes to advertising. On Sunday, February 7, 2016, as the Broncos pulled away from the Panthers, a panel of Kellogg School of Management MBA students evaluated the Super Bowl 50 advertisements against rigorous, business-focused criteria to determine which ads were most effective in building the brand. Continue reading…
Start-Up Spotlight: Kellogg’s Adam Louras and Koa Organic Beverages
This article was originally sourced from Start-Me-Up: Adam Louras ’11, part of Kellogg’s “Start Me Up” series, which spotlights members of the Kellogg community who are putting their entrepreneurial visions into practice.
Kellogg School of Management alum Adam Louras was surprised when his doctor told him that he was pre-diabetic at the young age of 30. While at Kellogg, Louras often downed juice smoothies to save time– his rigorous studying schedule cut into the time it took to prepare traditional meals. While he thought that he was making a healthier food choices, in reality the smoothies he came to love and rely on were loaded with sugar.
Four years later, Louras is now the founder and chief executive of Koa Organic Beverages, a company that produces and bottles olakino beverages– vitamin-packed, sugar-free juice originating from Hawaii that can be pressed from fruits and vegetables. Continue reading…
