Post tagged "losing-streaks"


Jun 2, 2017

Case Study From Harvard Surveys Sesame Street Turnaround

Case Study From Harvard Surveys Sesame Street Turnaround

Harvard Business School recently looked into a new case study Professor Rosabeth Moss Kanter and Assistant Professor Ryan Raffaelli undertook to figure out how Sesame Street CEO Jeffrey Dunn’s radical bid to take an iconic not-for-profit public TV vehicle and create a licensing arrangement with HBO reversed the show’s “losing streak.”

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