Sep 1, 2014
LMU Names Director of the M-School
Ad industry veteran Matt Stefl has joined Loyola Marymount University’s College of Business Administration as clinical professor and director of the M-School. The M-School is a cutting-edge undergraduate program designed to cultivate advertising and marketing professionals for today’s digital business environment.
The M-School bridges the gap between academia and industry and gives students real-world advertising and branding experience through offsite visits and interactions with industry professionals. Innovative courses are co-taught by faculty and industry pros and cover new product development, branding, strategy, social media, content creation, coding, and analytics, among others. Continue reading…
