Chicago Booth, Nielsen Collaborate To Bring Big Advertising Data
Some partnerships are built to last, especially ones that are as mutually beneficial as this.
According to a press release, the University of Chicago Booth School of Business and Nielsen, the global measurement and analytics company, have once again collaborated to release a new dataset from Nielsen’s Ad Intel Data. The dataset provides information for advertising from 2010-15 for a variety of media with updates available each year. Continue reading…
Kellogg Immersion Trip Shows Faculty Members How to Read Minds
The following article was originally sourced from “How to read a mind,” a news piece that appeared on Kellogg’s News & Events page.
20 Kellogg School of Management faculty members went on a field trip organized by Assistant Professor of Marketing Moran Cerf to talk about the human brain. While visiting Nielsen Holdings, a global information and measurement company, the faculty members discussed a new field of research known as neuromarketing, or “consumer neuroscience.” Continue reading…
