Jun 20, 2017
Chicago Booth, Nielsen Collaborate To Bring Big Advertising Data
Some partnerships are built to last, especially ones that are as mutually beneficial as this.
According to a press release, the University of Chicago Booth School of Business and Nielsen, the global measurement and analytics company, have once again collaborated to release a new dataset from Nielsen’s Ad Intel Data. The dataset provides information for advertising from 2010-15 for a variety of media with updates available each year. Continue reading…
