Jan 20, 2017
HBS Says Cancer Researchers Can Learn Analytics Lessons From Under Armour and Wayfair
Harvard Business School recently published an article that illuminates the lessons precision oncologists and other cancer researchers can glean from the tactics cutting-edge direct-to-consumer (DTC) companies like Uber, Wayfair, Under Armour and Peloton use to “persuade customers to provide and share their data.”
