HBS on Potential Long-Term Implications of Pokemon Go
Harvard Business School published an interview Christian Camerota conducted with Willy Shih, Robert and Jane Czik Professor of Management Practice in Business Administration, about the industrial implications of the viral sensation that’s sweeping the nation—Pokémon Go. Continue reading…
John Hanke, Berkeley Haas MBA ’96: The Genius Behind Pokémon Go
Unless you’ve been living under a rock (and a very large and heavy rock at that) for the past few weeks, then you’ve probably heard of Pokémon Go. For those of you who do in fact live under a rock, Pokémon Go is the newest mobile game craze to sweep the world. The game tasks users to travel the world — yes, the real world — in search of various adorable Pocket Monsters. Using GPS technology and augmented reality, the game has created a revolutionary experience that has captivated the masses. Continue reading…
