Jul 23, 2015
Quinlan Hosts 40th Annual Macromarketing Conference
Loyola’s Quinlan School of Business hosted the 40th annual Macromarketing Conference in June — an event that brought together nearly 200 scholars from around the globe to analyze how marketing affects economies and societies.
“No one can solve a complex societal problem… without looking at history, at systems, at social philosophies, at various economic models and forms of governance,” said Cliff Shultz, Professor and Kellstadt Chair of Marketing in the Quinlan School. “It’s simply not possible, and that’s why macromarketing is so important.” Continue reading…
