Leavey Alum. Named VP of Marketing at RiseSmart
Karin Bootsma Leavey School of Business MBA ’89 alumnus, has been named the new vice president of marketing at RiseSmart, a leading company in enterprise career management solutions. In this position, Bootsma will build upon RiseSmart’s market leadership and focus on creating marketing programs that grow the foundation for ongoing customer, sales and channel success in each of the company’s markets.
Bootsma brings over 20 years of high-tech, HCM and SaaS marketing experience, including seven years as vice president of marketing at public and private companies. She joins RiseSmart from Monster Worldwide, where she led Product Marketing, HR Alliances and Monster’s Talent Management Suite. Bootsma also drove product marketing for several new products, such as Monster’s semantic resume search products.
