Today’s Mobile Generation Wants Business School Admissions on the Go
This post has been republished in its entirety from original source cleardmit.com.
Business schools that aren’t meeting prospective applicants on their mobile devices and via social media may need to rethink their strategy—and fast. This according to a recent survey measuring how today’s mobile generation consumes media as part of the MBA admissions process. Results of the survey, conducted by Southwark Consulting and the Graduate Management Admissions Council (GMAC), were released last week.
“Everyone has read stories and surveys about this newest generation shifting its media consumption habits,” says Southwark consultant Alex Brown, who co-authored the study. “The interesting thing about this study is that it is the first one to specifically target people applying to or considering business school.” The survey’s 743 respondents from around the world were all registered on mba.com, the official website of the Graduate Management Admissions Test (GMAT), which is the primary entrance exam for business school applicants. Continue reading…
