Feb 18, 2016
Kellogg Super Bowl Advertising Review Grades Commercials
Not only is the Super Bowl where Americans watch the very best pro football teams square off in a world championship game, it’s also where companies bring their “A” game when it comes to advertising. On Sunday, February 7, 2016, as the Broncos pulled away from the Panthers, a panel of Kellogg School of Management MBA students evaluated the Super Bowl 50 advertisements against rigorous, business-focused criteria to determine which ads were most effective in building the brand. Continue reading…
