Cambridge Executive MBA Team Takes Up Cycling
Bringing the Tour de France to India – a nation with scarcely any culture of sports cycling – has proved an ambitious task for its organisers. But despite the challenges, the Tour de India ran its first races in Mumbai, Srinagar and Delhi in 2012. The following year, with Jaipur replacing Srinagar in the three-city tour, the event gained official recognition from UCI, the world governing body for competitive cycling.
A group from the Executive MBA programme at Cambridge Judge Business School are planning the next stage of the Tour de India’s development, in fulfillment of their Team Consulting Project. “We’re looking at scaling up the Tour in both time and capacity over a period of five years. When we came on board, we could see there was a great vision and plenty of passion, but we perhaps weren’t seeing much longer-term planning. So how could we add value?” asks lead member Rav Seeruthun.
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