Economist Forecast 2015 at Chicago Booth Economic Outlook Conference
Three respected economists– Randall S. Kroszner, Norman R. Bobins Professor of Economics; Austan D. Goolsbee, Robert P. Gwinn Professor of Economics; and Carl R. Tannenbaum, AB ’81, MBA ’84, senior vice president and chief economist at Northern Trust Corp.– offered their forecasts at the annual Chicago Booth Economic Outlook 2015. The conference drew more than 900 alumni and business people to the Sheraton Chicago Hotel and Towers on January 15. Continue reading…
Ben Carpenter To Speak at McDonough’s Distinguished Leaders Series
Ben Carpenter, vice chairman of CRT Capital Group and author of the hit book “The Bigs: The Secrets Nobody Tells Students and Young Professionals,” will speak at Georgetown University’s Case Room 450 as part of the Stanton Distinguished Leaders Series at the McDonough School of Business on Tuesday, January 13, 2015 from 4 to 5 PM. Continue reading…
REPEAT CHAMPS: Kellogg Team Takes First Place in Adobe Digital Analytics Competition
This article was originally sourced from the news piece “Big Data, Big Win” on Kellogg’s news and events page.
A team of One-Year Program students from the Kellogg School of Management once again emerged victorious at the Adobe Digital Analytics Competition. Alex Bourdeau, Yajur Kapoor and John Elder came in first place out of 66 competing teams to take first place in the case competition that challenged participants to use Adobe’s data analytics software to tackle the challenges real-world companies face online. Continue reading…
Finalists Chosen For 1st McDonough Rural Entrepreneurship Challenge
Who says that all start ups should be in bustling metropolitan areas? The American Farm Bureau Federation together with the McDonough School of Business Global Social Enterprise Initiative and the Georgetown Entrepreneurship Initiative’s StartupHoyas announced the four national finalists of the first-ever Rural Entrepreneurship Challenge. The challenge provides an opportunity for individuals to showcase ideas and business innovations being developed in rural regions of the United States. Continue reading…
DePaul Combines Theoretical And Practical Knowledge With Big Data
With the rise of big data, marketers are finding new ways to analyze and predict consumer behavior in order to provide products and services to meet customer needs. The term big data refers to the collection of data that is large and complex and gathered through multiple methods. For marketing, that could be data from point-of-sale scanners at a store, loyalty cards or online shopping habits.
“Marketing has become more data driven over the last 30 years,” Sue Fogel, chair of DePaul University’s Department of Marketing said. “Based on the data about what people have bought, what we can do now is make recommendations for other products that they might like. You can get a very detailed profile of customers and use that to predict what it is they’re likely to buy.” Continue reading…
Explore Virtual iMBA Offerings at Lake Forest
It’s time to digitize the way students learn business at Lake Forest Graduate School of Management. The school is offering an innovative avatar learning iMBA where students can access an online curriculum that provides access to the organizational structure of a virtual reality company. Sounds pretty crazy, right? The virtual company includes all facets of sales, production, management, competition and growth opportunities. Continue reading…
