University of Montreal Awards Carroll School Marketing Professor Honorary Degree

Boston College’s Carroll School of Management recently announced that Professor of Marketing Arch G. Woodside was presented with an honorary doctorate on May 31.  At the suggestion of HEC Montreal, the Canadian outpost of HEC School of Management headquartered in France, the University of Montreal selected Woodside for the award. HEC Montreal is an independent affiliate of the University of Montreal.

After completing his bachelor of science and master of business administration degrees at Kent State University, Woodside spent three years at Penn State finishing his doctorate in business administration. Prior to joining the Carroll School faculty, Woodside held full-time positions at the University of South Carolina and Tulane University’s Freeman School of Business. He later served as a visiting professor at the University of South Wales and the University of Innsbruck.

An expert in the fields of marketing, business and industrial marketing, psychology and tourism, Woodside is the Editor in Chief of the Journal of Business Research and a fellow of more than five professional organizations related to his research interests. Additionally, he is the co-founder of the Society for Consumer Psychology’s annual symposium. In 2010, Woodside published Case Study Research: Theory, Methods and Practice, which is among the 300 books, monographs and journal articles he has authored, co-authored or edited during his academic career.

Professor Woodside was one of three honorary degree recipients.


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