Questrom Dean Discusses Future of Business Education

In a recent article in BostInno, Boston University’s Questrom School of Business dean Ken Freeman discussed the future of business education and how BU is adapting to the future of the business world. According to the article, “Approximately 50 percent of what business schools teach is out of date within two years of graduation,” said Freeman. In order to keep up with changing trends in business and to help students enrolled in the Questrom MBA program, the school has started to develop new opportunities for students to bridge the gap between what current students are learning and what employers know now.

The Business Education Jam was the first step in trying to keep Questrom relevant to students. The Business Education Jam at the Questrom School of Business brings together thousands of participants to help business education leaders learn what they can do to keep business education relevant. The 2014 Business Education Jam brought together over 4,000 participants online. Topics discussed during the event included the potential of millennials and the value of the MBA.

The Jam is open to all people interested in participating. The goal was to create a crowdsourcing platform for people to come together and get a real insight in to what is important in business education for future employees and the needs of the growing global business environment. Freeman explained that the success of the Jam was eye-opening and a big help to the development of programs at Questrom. “It’s a huge effort, but there is still more to do,” Freeman told BostInno. “It’s an exciting time around here, turning innovation-driven thinking into impactful action.”

Read the entire BostInno article, here. More information on the Questrom School of Business at Boston University can be found at


About the Author

Erin Purcell

Staff Writer, covering MetroMBA's news beat for New York, Philadelphia, and Boston.

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