Sloan Alum’s Innovative Personalized Wellness Service

Wellness Service

MIT Sloan School of Management recently published an article on its blog that surveys Fitnescity Lifestyle Management, a new personalized wellness service co-founded by MIT Sloan alum Laila Zemrani that may cut through the standalone wearables market, which typically offer feedback based on “generic trends.”

Zemrani explains that Fitnescity’s approach to personalized wellness “brings real-time data from wearables together with customized fitness coaching based on an individual’s lifestyle and an array of wellness metrics.” The way Fitnescity works is that clients are matched with personal coaches, “who help implement lifestyle changes in a customized 16-week program” that includes “fitness training, nutrition counseling and sleep and stress monitoring” and culminates in a “detailed review of the program’s impact on their wellness.”

Fitnescity builds wellness profiles from biomarkers collected from all sorts of devices—“fitness trackers, wirelessly connected scales, glucometers and heart rate and blood pressure monitors”—which are then integrated with individual “nutrition habits, sleep patterns and stress levels” and then combined with “the individual’s medical history.”

Zemrani believes that her company’s mission to “be at the forefront” of personalization “can mean the difference between chronic disease and health.” Fitnescity Labs “enables clients to visualize progress through tools such as 3-D body scanning which allows them to see how their bodies are changing through exercise and diet.”


About the Author

Jonathan Pfeffer

Jonathan Pfeffer joined the Clear Admit and MetroMBA teams in 2015 after spending several years as an arts/culture writer, editor, and radio producer. In addition to his role as contributing writer at MetroMBA and contributing editor at Clear Admit, he is co-founder and lead producer of the Clear Admit MBA Admissions Podcast. He holds a BA in Film/Video, Ethnomusicology, and Media Studies from Oberlin College.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Short Registration

Match with reputable MBA/MS programs in minutes by completing your applicant profile with MetroMBA. As a registrant, you will also gain access to resources, advice and exclusive offers as you research and pursue your graduate business school options.
  • Please only indicate the regions you are interested in pursuing your degree. If you select, "all regions" you do not need to select individual regions.
  • Looking for help? Check the box(es) below!
  • This field is for validation purposes and should be left unchanged.