Stevens Prof Uses Big Data To Transcribe Ancient History
Stevens Institute of Technology recently revealed details about innovative new research being conducted by CS professor and machine learning expert Fernando Perez-Cruz that would analyze and digitize 88 million pages of ancient handwritten documents that might provide insights into questions about “European history, the Conquistadors, New World contact and colonialism, law, politics, social mores, economics and ancestry.”
Top 5 San Francisco Marketing MBA Programs
Elmer Wheeler of the Tested Selling Institute famously advised would-be product-pushers to “sell the sizzle, not the steak.” Wheeler’s adage simply explains how marketing often has less do with leveraging a product’s marketplace position than it does about the subtle art of seduction. And what better way to become Don Juan or Juanita of the boardroom than to get yourself a Marketing MBA.
Although local draconian housing laws combined with an influx of indifferent techies have largely driven out the counter-cultural element that defined San Francisco, the Bay Area is still a hotspot for folks who “think different.” The natural splendor of the region, surrounded by glorious Pacific Coast beach, hiking trails at Point Reyes, and the dry flat Central Valley directly west, is also hard to top.
We took the liberty of surveying the top 5 San Francisco Marketing MBA programs for you:
UC Davis Graduate School of Management
UC Davis offers an MBA concentration in marketing that prepares graduates for careers in Brand Management and Direct Marketing; Product Development; Public Relations and Advertising; Market Research and Marketing Consulting. The concentration emphasizes the development of new products, “conducting market research, planning advertising and promotion programs, creating marketing strategies, providing superior customer service, understanding e-commerce, developing profitable pricing strategies and brand management.”
University of San Francisco School of Management
USF’s Marketing MBA teaches students how to “build competitive advantage in the global marketplace” and run a “successful customer-driven organization” through a comprehensive understanding of market segmentation, competitive analysis, pricing strategies, public relations, advertising and distribution channels. USF graduates have gone on to upper management positions in the fields of Market Research, Sales, Advertising, Brand Management, General Management and Management Consulting.
San Francisco State University College of Business
SFSU’s MBA Emphasis in Marketing teaches students how to harness a “blend of creativity and analysis” in order to give their target market the “right combination of product, price, place and promotion.” SFSU gives students an opportunity to explore a wide variety of marketing applications: advertising, branding, channel management, customer relationship management, data analytics, marketing research, pricing, public relations and sales. SFSU marketing graduates have gone on to work for Apple, Clif Bar, Clorox, HP, Kaiser Permanente and Samsung, among others.
San Jose State University’s Lucas Graduate School of Business
SJSU’s Marketing Concentration was designed to “spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum“ that focuses on “the business functions concerned with market definition and objectives, product or service development, customer segmentation and product positioning.” SJSU Marketing graduates go on to careers as market and survey researchers; product managers; product marketers; marketing analysts; sales representatives; retail managers; direct marketers; channel and distribution managers; marketing communications and web marketers.
Santa Clara University’s Leavey School of Business
SCU’s Leavey School of Business offers a Marketing degree that emphasizes “the latest in web and mobile marketing [and] quantitative methods for gathering precise, useful data” so your brand can “connect with customers and build brand recognition.” SCU offers student internships at large area companies like Google and Facebook, as well as a number of study abroad opportunities. SCU Marketing graduates go on to positions within the high-tech, financial services, retail, real estate consulting and nonprofit fields. Examples include: retail advertising, sales, new product development, market research, Internet marketing and supply chain management.
Sloan Study Finds Public Displays of Exercise Are Contagious
After compiling several year’s worth of data, a study from MIT Sloan professor Sinan Aral and postdoc Christos Nicolaides found that exercise is indeed socially contagious. Aral says, “Knowing the running behaviors of your friends as shared on social networks can cause you to run farther, faster, and longer.”
Sloan Lecturer Talks Sports Analytics, Success, Data and Gut Instincts
MIT Sloan School of Management recently debuted a story by Brian Eastwood about how sports analytics are transforming the way many franchises “make critical personnel and business decisions” within their organizations.
UC Davis Explores Link Between Analytics and Hiring
UC Davis’ Graduate School of Management recently published an article from Assistant Professor Gina Dokko, who also serves at Quantcast as a Senior Learning & Development Specialist.
In the piece, she talks about the growing role analytics plays in addressing human resources management gaps, “shortages, and mismatches by enabling more effective recruitment and retention practices.”
Lehigh Professor’s Research Reveals a Truth of Mobile Marketing
Before you take out your smartphone to grab dinner, groceries or toiletries delivered right to your door, consider this from a Lehigh University of Business And Economics assistant professor of marketing: Mobile purchases may not be profitable for business in the long term.
While it’s tempting to buy with inspiration from both convenience and trends, the reality of the future for the global marketplace is different.
