Oct 10, 2019
Starting a Career in Sports with an MBA
None of what I’ve written so far will come as a surprise to sports management students. They have been tracking the rise of these leagues and witnessing audiences expand along with their international reputations. The more pressing question is about how to get in on the action. In this article, we will shed some light on the various ways that MBA students can find a sports career supporting the game that they love.
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Jan 10, 2018
UCI Professor Makes Football Tailgating a Science
As fans eagerly anticipate the NFL playoffs, a new study by Tonya Williams Bradford, an assistant professor of Marketing at the Paul Merage School of Business, examines college football tailgating in an article titled, “Dwelling dynamics in consumption encampments: Tailgating as emplaced brand community.” Continue reading…
