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Feb 27, 2017

The Top 5 Philly Marketing MBAs

Top 5 Philly

Marketing is a competitive career field, and not all MBA programs are designed to train you to be a marketer. The key is finding a program that not only builds your skills in strategy, business, consumer behavior, decision-making theory and more but also has the right contacts within the marketing industry to help you get a job at a top company after graduation.

If you live in or are heading to Philadelphia, Pennsylvania, choosing the right MBA program for a career in marketing could be a difficult choice. There are a dozen programs to choose from, and each offers a unique perspective and special features that make them attractive. So, how do you decide which school to attend for an MBA in marketing?

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Feb 9, 2017

The Top Toronto Marketing MBA Programs

Top Toronto Marketing MBA

According to the Greater Toronto Marketing Alliance, the Greater Toronto Area (GTA) is one of North America’s fastest-growing economic regions. The metropolitan area covers more than 7,000 square kilometers and consists of 25 municipalities and four regions with a total population of over 6 million. Toronto features a workforce of about 2.9 million people, more than 100,000 companies, and a gross domestic product of U.S $109 billion. All of this adds up to Toronto being Canada’s undisputed business and manufacturing capital. Continue reading…

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Feb 7, 2017

Startup Lessons: Impulse Analytics

Impulse Analytics

The path for startups can be treacherous. In our series “Startup Lessons,” we examine new MBA startups at the ground level to understand how they succeed.

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Jan 30, 2017

Finding The Best Boston Marketing MBA

Boston Marketing MBA

Massachusetts may be well known for it pharmaceutical, biotech and education sectors, but it also has plenty of opportunities for Boston marketing MBA students. According to The Ad Club, a trade association for the New England marketing and communications industry, the marketing communications industry in Massachusetts is thriving and is a big contributor to the local economy. Continue reading…

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Jan 20, 2017

Hot MBA Jobs: Marketing Director

Marketing Director

For that rare breed of extroverted interpersonal ninja who’s able to see the micro amidst the macro, take the temperature of any given cultural moment and articulate complex information to diverse audiences, you just might be a natural marketing director.

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Jan 19, 2017

Henley Marketing Lecturer Talks Blue Monday

Blue Monday

Did you feel particularly depressed this past Monday, January 16th? According to Dr. Cliff Arnall, a former psychology academic, it was supposed to be the gloomiest day of the year: Blue Monday.

The idea of Blue Monday is considered pseudoscience since the formula uses such arbitrary factors as weather conditions, debt level, time since Christmas, failing New Year’s resolutions and low motivation levels to make its date prediction. Still, many people believe in it since it was first published in 2005, but Dr. Rodrigo Perez-Vega, a Lecturer in Marketing at the University of Reading’s Henley Business School, wonders if it’s nothing more than a marketing gimmick. Continue reading…

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