New Leader of Marketing Dept. at Rutgers
Professor Ashwani Monga is the new leader of the marketing department at Rutgers Business School, Newark and New Brunswick. The marketing department has recently been separated from supply chain management after being combined five years earlier. Monga is leading the task of re-establishing the department.
At the University of South Carolina, Monga received several awards for his teaching, and his research on consumer behavior is widely recognized in the field of marketing. His work has appeared in leading academic publications, including the Journal of Consumer Research and the Journal of Consumer Psychology. He also sits on the editorial review board of several journals and serves as an associate editor at the Journal of Consumer Psychology.
Kellogg Immersion Trip Shows Faculty Members How to Read Minds
The following article was originally sourced from “How to read a mind,” a news piece that appeared on Kellogg’s News & Events page.
20 Kellogg School of Management faculty members went on a field trip organized by Assistant Professor of Marketing Moran Cerf to talk about the human brain. While visiting Nielsen Holdings, a global information and measurement company, the faculty members discussed a new field of research known as neuromarketing, or “consumer neuroscience.” Continue reading…
Columbia Offers New Exec. Education Program
Columbia Business School will be offering a new Business-to-Business Marketing Strategy Program in its Executive Education department. The first session of the new program will run from October 7, 2014 to October 9, 2014.
The program will teach executives to use the marketing function as a pivotal tool in building better customer relationships when the customer is an organization, not an individual or household. Targeted to marketing, sales and product managers involved in the design of marketing strategy, the program is also valuable to general managers who seek to build an efficient marketing and sales function.
