The Top Marketing MBAs In Los Angeles
Earning an MBA is a great way to gain broad business knowledge that can be applied to many different roles and industries in the business world. As a result, an MBA degree can be ideal for students who haven’t yet made up their mind about their career path.
Yet even those who have known for a long time what path they want to pursue can benefit from an MBA education. To make the most out of an MBA, those who want to focus their degree can benefit from the option to focus or concentrate in a particular subject, which many schools offer.
If you are thinking about pursuing your degree in sunny Los Angeles and have an interest in marketing, there are a number of schools in the metro area which allow students to focus their degree. Below, we’ve rounded up some of the top Marketing MBAs in the Los Angeles metro.
California State University, Long Beach
The Evening MBA at California State University, Long Beach offers students the opportunity to choose a focus area and obtain a specialization for their MBA degree.
The Evening MBA at CSU is a self-paced MBA that allows students to choose how many classes they take each semester, with the option to either earn a general MBA or select a specialization. Marketing is among the several MBA specialization options available for students, including courses such as Marketing Concepts, Seminar in Marketing Policies, Seminar in Marketing Research and Marketing and Sustainability, among others.
Peter F. Drucker and Masatoshi Ito Graduate School of Management – Claremont Graduate University
The Drucker MBA program allows students to select an area of concentration for their degree, with options like strategy, global management and of course—marketing. The marketing program aims to help students “develop a critical understanding of key marketing concepts and gain analytical and evaluative skills to inform strategic marketing decision making”.
Argyros School of Business – Chapman University
The full-time MBA at Argyros School of Business is well regarded across the country, ranked 81st nationwide by U.S. News & World Report.
Students pursuing an MBA at Argyros can choose a ‘Course Track’ with just three electives that can help focus their education. To choose a Marketing Course Track, students must select three courses from options like Marketing Research, Statistical Models for Analytics and Internet & Social Media Marketing, among others.
College of Business and Economics – California State University, Los Angeles
The California State University at Los Angeles’ College of Business offers a number of flexible options for students to pursue their MBA in a cross-functional and integrative educational setting. Students have the option to select their graduate level courses within specific areas of studying, marketing included.
Graziadio School of Business and Management – Pepperdine University
The full-time MBA at the Pepperdine’s Graziado School of Business has been recognized as a top MBA program in the country by Bloomberg Businessweek and U.S. News & World Report. The program offers students a strong foundation in business through experiential MBA courses, also offering the chance to choose from a variety of MBA specializations.
The MBA in Marketing at Graziado is available for 12, 15 and 20-month MBA Students and focuses on providing students with the basic concepts, tools and techniques for developing a strong marketing strategy. Some course options include Global Marketing, Consumer Behavior and Business-to-Business Marketing.
Loyola Marymount University
The LMU MBA can be earned in 24-36 months or more, designed with a flexible schedule for meeting the needs of working professionals. The first year of the MBA requires students to complete core courses, where the second year allows more flexibility for focuses on a particular area of emphasis.
Students may choose to focus on a Marketing emphasis for their MBA, selecting from such courses as Business and Capitalism, Sales Force Strategy and Customer Relationship Management.
Marshall School of Business – USC
The MBA program at USC Marshall is a universally top-ranked degree which allows students to pursue a marketing focus, beginning with a required Marketing Management class as part of the core. In year two, marketing students will have the option to take courses that are part of the MS in Marketing program, such as Business Analytics, Customer Insights and Analysi, and Market Demand and Sales Forecasting.
The Paul Merage School of Business – University of California, Irvine
Online MBA Programs in Los Angeles
When you need the ultimate in flexibility for your MBA degree, then you want an online MBA. Online courses allow you to complete your education from anywhere in the world. That means that if you have to head out of town for work, you don’t have to stop your MBA. Or if you want to attend an MBA program that’s not near your home or office, an online MBA is the perfect option.
And if you’re not sure about completing your entire MBA online, there are many flex/hybrid MBA options. These MBAs allow students to spend a minimum amount of time on campus—typically about one weekend a month of four days a quarter—while the rest of the program is delivered in an online format. Hybrid MBAs offer the most flexibility alongside the best learning experience.
So, what if you’re interested in an hybrid or online MBA in Los Angeles? Do you have any options? Yes! You have quite a few, though most are hybrid MBA options. Continue reading…
Pepperdine Announces AEG Partnership, Offers New MBA
In an expansive new move, Pepperdine University has announced a partnership with Anschutz Entertainment Group (AEG) that will create classrooms in the Staples Center in downtown Los Angeles.
The home to the Los Angeles Lakers, Clippers, Sparks and Kings (which AEG has a 50 percent ownership stake in) will house new course programs that are directed to students pursuing careers in sports management.
“Internship programs, industry conferences and other educational events also will be created together,” writes Los Angeles Times reporter Rosanna Xia. “And Pepperdine will establish MBA opportunities for AEG employees interested in furthering their education.”
Jon Werbeck, vice president of AEG Global Partnerships spoke on the recent announcement, saying, “AEG will help Pepperdine build out a strategic, educational stronghold in the heart of Los Angeles’ preeminent downtown entertainment district, L.A. Live, while AEG will get a hand in sourcing, growing and supporting the next generation of sports and entertainment business professionals.”
“Pepperdine understood the vision and the mutual benefits to really build something special and unique that nobody has ever done in this capacity,” Werbeck says. “Cultivating educational opportunities is one of the ways we like to give back to the fans and neighborhoods that support us.”
“Working together, we are excited to develop this one-of-a-kind platform.”
Provost Rick Marrs also notes that through the new partnership, with courses officially beginning in 2017, the school is establishing certifications, masters and additional MBA programs. Guest lectures and an educational series focusing on business in the NHL are also said to be in the works.
Click here to read the entire Los Angeles Times article and check out our guide for Pepperdine’s Graziadio School of Management.
My MetroMBA: Graziadio School of Business and Management – Michael Henry
There are many pathways to an MBA. In our newest series, ‘My MetroMBA,’ we take a deeper look at what drives MBA students and how they joined their schools.
Graziadio Dean on the Future of the Job Market
Dean David Smith of Pepperdine University’s Graziadio School of Management recently wrote a piece for the LA Daily News on the state of California’s most recent unemployment rate.
In a guest commentary, Smith addressed the state’s 4.9 percent jobless number, which, while markedly lower than last year’s figure, is still cause for close attention by recent grads.
