Virtua CEO Richard P. Miller Delivers Commencement Address to Rutgers-Camden MBA Graduates

On May 23, Richard P. Miller offered Rutgers School of Business, Camden’s (RSBC) newest MBA graduates words to consider as their time at Rutgers drew to a close. Miller is the CEO of Virtua, a healthcare industry powerhouse in the greater Philadelphia metro. His commencement address sent RBSC’s MBA graduates into the workforce with a clear idea of how strong leadership and a consumer-focused value system inspire greatness in any industry.

Under Miller’s leadership, Virtua has established itself as a cornerstone of the Southern New Jersey and greater Philadelphia healthcare industry. Since adopting measures like the STAR Initiative, a new patient-centered business initiative, and Six Sigma, the popular method of applying statistics to improve operational processes introduced by Motorola in the 1980s, Virtua’s profits have increased by $27 million. Virtua also modernized and unified a large number of smaller, regional healthcare facilities, offering groundbreaking technology to patients who lacked access to such resources beforehand.

Drawing on his fifteen-year list of business accomplishments, Miller impressed upon the RBSC graduates his deep respect for holistic business practices. Miller’s approach to the healthcare industry focuses on driving profits by providing quality services, and, consequently, customer-satisfaction. Coupling this value-driven philosophy with the hard business insights of the MBA degree will allow RSBC MBA graduates to thrive across industries.



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