Wharton Executive Education’s First Online Course Begins Next Week
Next week, the University of Pennsylvania’s Wharton School’s San Francisco and Philadelphia Campuses will offer their first online executive education program, the “Strategic Value of Customer Relationships”. The course begins next week on March 3 and ends on April 27.
The “Strategic Value of Customer Relationships” was designed to teach executives to find new customers with similar behavioral tendencies to their reliable customers in order to sell their products more effectively. The course also aims to help executives improve their sales to reliable customers.
Peter Fader, a Professor of Marketing at Wharton, will teach the online course. Fader was named a “Professor to Watch” by the Financial Times. Fader is also the co-director of the Wharton Customer Analytics Initiative, and the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage.
During the eight week long course, students will learn through case studies, video lectures, group projects, recorded and live teaching sessions, and online “classroom discussions.” Professor Fader and teaching assistants at Wharton will provide assessments and feedback on a weekly basis. Faber hopes that students will be able to actively contribute their experiences to class because of the the extended executive education program. Participants will be able to take ideas from class back to their companies, discuss them with coworkers, and bring ideas from their company back to class.
The tuition for “Strategic Value of Customer Relationships” is $3,700. To participate in the course, potential students must demonstrate that they have a specific business challenge that could be addressed by a new approach to customer relationships. To learn more about the course, you can contact Wharton Executive Education Customer Care representatives at 215-898-1776, or execed@wharton.upenn.edu. The course application is available here.
