Wharton SF Offers Online Exec. Ed. Program

Wharton San Francisco is offering a new online executive education program in September. The course titled, “strategic value of customer relationships,” will be held from September 29, 2014 to November 23, 2014. The program is for experienced upper-middle to senior level executives in marketing, finance, technology and HR.

Wharton Marketing Professor Peter Fader will lead the program, a world-renowned thought leader on marketing analytics and co-director of the Wharton Customer Analytics Initiative. The program is designed to help executives from a range of functional areas and industries identify their most valuable customers and maximize their strategic value.

This eight-week online program will help those who attend to radically rethink how to develop and implement customer-centric strategies.

The goal of the program is to teach attendants to make an informed decision about whether, how, and when to invest in customer centricity, make the case for customer centricity in your organization, find a balance in your organization between customer-centric and product-centric efforts, decide what initial experiments your company should invest in to achieve customer centricity and to choose metrics to gauge and guide ongoing customer-centric efforts.

During the program, attendants will watch lectures, read relevant case studies and research, join discussions, and work in small groups on assignments to ensure meaningful reflection and learning of the program content.

Professor Fader will host a live virtual classroom after the program has ended to answer any questions and get updates on related projects undertaken in your organization. This post-program follow-up will happen during the summer of 2014.

An application is required to participate in this program. In order to ensure an optimal learning experience for all participants, enrollment will be limited.

regions: San Francisco

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