Haas Raises Over $500,000

Berkeley held its first 24-hour campus-wide online fundraiser. The event, held Nov. 20, was the biggest single-day fundraiser in Haas School of Business History. During The Big Give event, Haas raised about $561,000 from 651 donors. Haas also won a special $1,500 prize during the competition for having the most student donors.

The total of Big Give donations across the entire university reached $5.3 million. UC Berkeley organized the Big Give to reach out to its 450,000 alumni worldwide, and bring those alumni, students, Cal parents and friends together for a day of giving.

Preparations for the Big Give included a video and a social media campaign intended to go viral on Big Give day. Spreading the word at Haas, Dean Rich Lyons appeared on Facebook with “Big Innovation” and “Big Culture” cards. Haas Professor Emeritus David Aaker held a “Big Brand” card, and Haas Lecturer Steve Etter showcased a “Big Network” sign.

Different campus areas also competed for Big Give prizes. The ten schools, programs and giving areas with the greatest participation in Big Give won shares of $61,000. Undergraduate Education, Lawrence Hall of Science and the School of Optometry received $12,000, $9,000 and $5,000.

Competition prizes of $1,500 were awarded at scheduled times during the Big Give to eight campus groups, including Haas, the College of Engineering, (for the most number of international gifts), and the College of Letters and Sciences (for having the 117th Big Game donor).

regions: San Francisco

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