Leavey School Announces New Master’s Degree in Business Analytics
On October 16, 2015, Santa Clara University’s Leavey School of Business announced a new Master’s Program in Business Analytics.
Students of the program will receive intensive training in statistics and predictive modeling. The program prepares candidates to analyze trends in their future professions and to envision how and when businesses can profit from future developments based upon this analysis. Business Analytics are applied in various ways. The banking and credit industries use them to delineate customer characteristics such as risk factors, thus enabling businesses to offer the most appropriate products. Other sectors employ analytics to optimize inventory, or to gauge customer behavior to foresee how best to increase profit.
Xiaojing Dong, Associate Professor of Marketing, has been named program director. She currently teaches Marketing Analytics in the MBA program, and will apply her expertise in the fields of pharma, retail and technology to build the new curriculum.
Dr. Dong is the recipient of the Marketing Science Institute’s Alden G. Clayton Doctoral Dissertation Proposal Award. She received her Ph.D. from Northwestern University, an M.S. from Massachusetts Institute of Technology, and a B.S. from Tsinghua University in Beijing. Dong is also the author of numerous articles, as well as a contributor to the book Intelligent Fashion Forecasting Systems: Models and Applications.
The Business Analytics program will hold its first classes in the summer of 2016.
About the Author
Maggie Boccella
Maggie Boccella, a lifelong resident of Philadelphia, is a freelance writer, artist and photographer. She has consulted on various film and multimedia projects, and she also serves as a juror for the city's annual LGBTQIA Film Festival.
