Rutgers Launches Breakthrough Marketing Campaign for Executive Education
Rutgers Business School took a big stride toward the expansion of its Executive Education Program with a new marketing campaign, launched on Nov. 10, 2016.
With the “Breakthrough with Brilliance” initiative, Rutgers hopes to appeal to EMBAs and MBAs alike by showing how the program, widely known for its affordability, is also highly competitive in today’s rapidly changing management landscape.
Jackie Scott, global program director at the Rutgers Business School, says, “Our clients understand that the path to success is not a straight line or a finish line. Individuals and companies must evolve and adapt for continuous growth to achieve real progress … It’s our job to figure out how to deliver the best training experience in the most innovative and cost effective way.”
Scott further elaborated that progress is hardly predictable, citing Albert Einstein as a famous example.
“I mean, he labored strenuously on the subject of what eventually became relativity, but he actually came by the notion by accident,” she says. “Indeed, I think the best explanation of relativity is from a book that Einstein wrote himself that talks about standing in the end car of the trolley in Zurich and looking at the clock tower as the trolley sped away from the clock tower. He just asked himself the question, ‘What would happen if this trolley went so fast that we would be going the same speed as the photons of light that were bouncing off the clock tower?’ He said it was the simplest thing in the world to figure out, and yet it had eluded him for a long, long time.”
Part of the “breakthrough” thinking in the evolution of the program is the change of focus on a traditional curriculum of lectures, group exercises and case studies. While these will remain a background of Rutgers’ executive education programming, instruction will be further geared more toward real world, experiential learning shared by program participants.
Jack Jacobs, an alumni of Rutgers ROTC program and a member of the school’s Military and Veterans Board of Advisors, gave an introductory interview in which he discussed how his education and military experience have informed his own career. Jacobs is an investment manager, as well as a military affairs analyst for MSNBC and NBC News.
“Breakthrough with Brilliance” will include further interviews with experts from a wide variety of fields, as well as social content, webinars, alumni events, and real time footage highlighting participants’ professional experiences.