Berkeley Charity Study Examines How We Often Dehumanize Those in Need

Berkeley Charity Study

An often-seen angle of charity is that the recipient is down on their luck, destitute, and in need of outside assistance; but that imagery may play into a indirect dehumanization of those in need, and make things worse than before, writes Berkeley University Haas School of Business assistant professor Juliana Schroeder.

Schroeder, who’s research focuses on “judgment, decision-making, and interpersonal and intergroup processes,” criticizes the way in which charities like Sally Struthers’ Christian Children’s Fund portray its aid recipients as helpless victims may “unintentionally send a signal they have low mental capacity.”

“Charities want to motivate people to give more, but they may also make people think poor people don’t have the ability to take care of themselves. If you perceive of someone as having less mental capacity to think or feel, then you are subtly degrading and dehumanizing them,” she explains.

Schroeder, along with Northwestern’s Adam Waytz and University of Chicago’s Nicholas Epley, published a new study in the Journal of Experimental Psychology, which reveals “fundamental truths about how people think about giving and receiving aid.” The researchers found that not only do people act “more paternalistically towards those they believe have lower mental capacity,” but that they also “often believe they have more mental capacity than others.”

Schroeder explains, “When you think of a person having less self-control and willpower, you think they will make bad decisions and will be more likely to waste the aid. They don’t know what is good for themselves. People are pretty convinced they have a lot of willpower, while others don’t have the same level of self-control.”

The good news is that these perceptions are malleable. By questioning them, we can begin to “question how our perceptions of ourselves and others may affect the way we behave.”

Schroeder concludes, “When you dehumanize an individual or a group it can affect how you help them. People can be more cognizant about the ways they are thinking about their own mental capacity and that of others and pause to get more information before they start helping.”


About the Author

Jonathan Pfeffer

Jonathan Pfeffer joined the Clear Admit and MetroMBA teams in 2015 after spending several years as an arts/culture writer, editor, and radio producer. In addition to his role as contributing writer at MetroMBA and contributing editor at Clear Admit, he is co-founder and lead producer of the Clear Admit MBA Admissions Podcast. He holds a BA in Film/Video, Ethnomusicology, and Media Studies from Oberlin College.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Short Registration

Match with reputable MBA/MS programs in minutes by completing your applicant profile with MetroMBA. As a registrant, you will also gain access to resources, advice and exclusive offers as you research and pursue your graduate business school options.
  • Please only indicate the regions you are interested in pursuing your graduate management education. If you select, "all regions" you do not need to select individual regions.
  • This field is for validation purposes and should be left unchanged.