Top MBA Internship Opportunities in the London Metro
As a center for global commerce and business, London is one of the top cities in the world to earn an advance business degree and secure an MBA internship. Continue reading…
Philly Schools React to Eagles Super Bowl Triumph
Philadelphia Eagles fans around the world rejoiced last night, taking home the first Super Bowl victory in the history of the organization. A handful of Philly business schools also joined in the jubilation after the upset of the New England Patriots, sharing a round of joyous reactions.
Drexel University and the LeBow College of Business was among the first to share their reaction to the Eagles victory, posting a celebratory video from University president John Fry.
On behalf of #Drexel Dragons everywhere, congratulations to our Super Bowl Champion Philadelphia @Eagles! #SBLII #SB52 #SuperBowlChampions #flyeaglesfly pic.twitter.com/VLtQkxezgn
— Drexel University (@DrexelUniv) February 5, 2018
Temple University and the Fox School of Business were a bit less formal in their congratulatory Eagles reaction, posting the following.
“True leadership is about action.” #FlyEaglesFly https://t.co/NSip55sAE6
— Fox School (@foxschool) February 5, 2018
Hey @Eagles,
That was fly. #FlyEaglesFly— Temple University (@TempleUniv) February 5, 2018
The West Chester Philadelphia campus took things a bit further, lighting up its buildings in heavy Eagles green.
WCU’s Philadelphia campus showing just a tad 😉 of Philadelphia @Eagles pride #flyeaglesfly #superbowlchamps #ramsup #wcuphilly pic.twitter.com/QsXFeio5Gr
— West Chester U (@WCUofPA) February 5, 2018
Villanova Business went a bit of a different direction, with students Michelle Maduras (’19 VSB) and Kriya Amin (’19 VSB) review the night’s ads in a live feed. Some of their favorites from Sunday night came from Mountain Dew, Doritos, and, of course, the New York Giants’ Dirty Dancing inspired tribute.
That's all from us! Thanks for following our SuperBowl takeover, and congratulations to the @Eagles, #FlyEagelsFly!!! pic.twitter.com/54q7KeFNee
— Villanova Business (@VU_Business) February 5, 2018
Out of Chicago, experts from the Northwestern Kellogg School of Management revealed their thoughts on the Super Bowl 52 ads, which you can check out over at Clear Admit.
Lehigh Explores Impacts of Paid Search Advertising on Sites Like Yelp
Yelp’s surprisingly durable platform continues to sway consumers’ decisions about who and where to patronize, with 163 million unique monthly visitors.
This is especially true with the advent of paid advertising that appears alongside search results. But what influence does it have on the production end? The Lehigh University College of Business and Economics recently discussed a new study that suggests “paid search advertising can be a profitable investment for small businesses.”
Despite the exponential growth of digital advertising in the past five years, research has uncovered that the effects are actually “limited for branded advertisers since consumers already know and intend to buy from the brand when they search.”
This fact sparked the imaginations of Lehigh economics professor Daisy Dai and Harvard Business School Administration professor Michael Luca who were both interested in understanding “the impact on small businesses whose names are less known and who may gain from an increase in visibility.”
The duo eventually found themselves at the helm of the “largest-scale search advertising experiment run on online platforms in terms of number of businesses involved.” Dai and Luca conducted an experiment in which they took a pool of 18,000 restaurants and randomly assigned free search advertising packages to 7,000 of them, most of which had “not actively advertised on Yelp prior to the experiment.”
According to the article, the researchers examined “page views of the business’ Yelp page, requests for directions, phone calls to the restaurants from Yelp’s mobile page or mobile app, and clicks on the restaurants’ URL on their Yelp page” and compared the “outcome of businesses that did or did not receive free advertising.” The experiment found that “Yelp advertising leads to a 25 percent increase in page views and a 9 to 18 percent increase in purchase intentions, such as direction requests, visits to the restaurant’s website and calls to the restaurant,” according to Dai.
Another insight was related to the number of Yelp reviews each business received, which grew by 5 percent, then “dropped to zero immediately after the advertising period, suggesting ads temporarily raised awareness of businesses that users otherwise would not discover.”
Dai concludes, “Our study finds that an average local restaurant can benefit from search advertising on Yelp. Unlike previous online advertising experiments that usually focus on a few big brands, we yield insights for small businesses.”
Top 5 San Francisco Marketing MBA Programs
Elmer Wheeler of the Tested Selling Institute famously advised would-be product-pushers to “sell the sizzle, not the steak.” Wheeler’s adage simply explains how marketing often has less do with leveraging a product’s marketplace position than it does about the subtle art of seduction. And what better way to become Don Juan or Juanita of the boardroom than to get yourself a Marketing MBA.
Although local draconian housing laws combined with an influx of indifferent techies have largely driven out the counter-cultural element that defined San Francisco, the Bay Area is still a hotspot for folks who “think different.” The natural splendor of the region, surrounded by glorious Pacific Coast beach, hiking trails at Point Reyes, and the dry flat Central Valley directly west, is also hard to top.
We took the liberty of surveying the top 5 San Francisco Marketing MBA programs for you:
UC Davis Graduate School of Management
UC Davis offers an MBA concentration in marketing that prepares graduates for careers in Brand Management and Direct Marketing; Product Development; Public Relations and Advertising; Market Research and Marketing Consulting. The concentration emphasizes the development of new products, “conducting market research, planning advertising and promotion programs, creating marketing strategies, providing superior customer service, understanding e-commerce, developing profitable pricing strategies and brand management.”
University of San Francisco School of Management
USF’s Marketing MBA teaches students how to “build competitive advantage in the global marketplace” and run a “successful customer-driven organization” through a comprehensive understanding of market segmentation, competitive analysis, pricing strategies, public relations, advertising and distribution channels. USF graduates have gone on to upper management positions in the fields of Market Research, Sales, Advertising, Brand Management, General Management and Management Consulting.
San Francisco State University College of Business
SFSU’s MBA Emphasis in Marketing teaches students how to harness a “blend of creativity and analysis” in order to give their target market the “right combination of product, price, place and promotion.” SFSU gives students an opportunity to explore a wide variety of marketing applications: advertising, branding, channel management, customer relationship management, data analytics, marketing research, pricing, public relations and sales. SFSU marketing graduates have gone on to work for Apple, Clif Bar, Clorox, HP, Kaiser Permanente and Samsung, among others.
San Jose State University’s Lucas Graduate School of Business
SJSU’s Marketing Concentration was designed to “spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum“ that focuses on “the business functions concerned with market definition and objectives, product or service development, customer segmentation and product positioning.” SJSU Marketing graduates go on to careers as market and survey researchers; product managers; product marketers; marketing analysts; sales representatives; retail managers; direct marketers; channel and distribution managers; marketing communications and web marketers.
Santa Clara University’s Leavey School of Business
SCU’s Leavey School of Business offers a Marketing degree that emphasizes “the latest in web and mobile marketing [and] quantitative methods for gathering precise, useful data” so your brand can “connect with customers and build brand recognition.” SCU offers student internships at large area companies like Google and Facebook, as well as a number of study abroad opportunities. SCU Marketing graduates go on to positions within the high-tech, financial services, retail, real estate consulting and nonprofit fields. Examples include: retail advertising, sales, new product development, market research, Internet marketing and supply chain management.
Paul Merage Professor Talks About Invasive Instagram Ads
An article on Wired integrated the acumen of UC Irvine professor Loraine Lau-Gesk. The article, written by Liz Stinson, evaluated the questionable results of some of Instagram’s tailored advertising techniques.
6 Stellar London Marketing MBAs
When it comes to marketing, today’s employers want graduates fresh out of business school to bring their A-game, fully prepared to analyze and solve the multi-faceted problem of getting people psyched about their products and services.
