The New Pepperdine STAPLES Center Classroom, and More – Los Angeles news
Happy Friday! Let’s take a look at some of the biggest news coming out of Los Angeles this week.
Want Better Growth? Toss Out The Marketing Playbook – CGU Drucker School News
Claremont Graduate University’s Drucker School Chair in Management and the Liberal Arts, Bernie Jaworski, suggests that to compete in today’s emerging markets, traditional ‘by the book’ strategies must take a back seat.
Jaworski recently co-authored The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results – Every Time with Robert Lurie. In it, they explored the stories of four companies who achieved rapid growth by eschewing standard marketing approaches.
Through their research, Lurie and Jaworski discovered that a “more holistic approach to customers’ purchasing behaviors” leads to long term revenue increases. The authors believe that the underlying consumer behavior behind the success or failure of certain products is the key to making the right decisions.
Lurie is the current Vice President of Corporate Strategy at the Eastman Chemical Company. The Organic Growth Playbook is available now from the American Marketing Association.
Graziadio Forms New Classroom in the STAPLES Center – Pepperdine Newsroom
The Anschutz Entertainment Group (AEG) and Pepperdine University’s Graziadio Business School are teaming up to establish a classroom in the STAPLES Center. The class will serve as a hub of programming for Graziadio’s sports and entertainment management programs.
Students in this one of a kind classroom will gain the opportunity to hear a ‘best-in-class’ speaker series hosted by AEG, which will allow them a glimpse at the operations of one of the nation’s most popular sports and entertainment venues.
Pepperdine President Andrew K. Benton says of the partnership, “As the exclusive education partner of STAPLES Center … we look forward to providing our sports and entertainment students with a premier educational experience that will uniquely prepare them to shape the future of their industries.”
The new STAPLES Center classroom from Pepperdine Graziadio features seating for up to 30 students, and it can be converted into an event space for up to 50 attendees.
You can learn more about the brand new classroom opening here.
V For Victory – USC Marshall News and Events
USC’s Marshall School of Business offers Global Leadership Program (GLP) students a chance to see a side of business school that many aren’t accustomed to—the side occupied by veterans of the U.S. armed forces.
Ninety-five freshmen in the GLP joined with thirty-two Master’s of Business for Veterans (MBV) students for military-style exercises meant to enhance physical discipline while developing their leadership, strategy, and communication skills.
Professor Emeritus Robert Turrill, Academic Director of the MBV program, says, “We wanted our vets interacting with our freshmen. We thought there was a lot of sharing to take place … They hear a lot about corporate leadership, and I wanted them to hear about military leadership and see where the overlaps are. This group of veterans knows leadership quite well, and they have a lot to give.”
GLP students are just embarking upon their educational experience, but they were able to offer the vets a glimpse into their lives which was just as valuable.
Eugenia Hang (GLP ’22), says, “I think this is really important for the students to experience and reflect on these concepts, like integrity, [and] communication … One of the takeaways I got was sacrificing personal gains for the collective benefit.”
You can read more about the recent USC Marshall event here.
The Aetna-CVS Merger, Graziadio Name Change and More – Los Angeles News
We’ve rounded up some of the top stories from business schools in the Los Angeles metro this week.
Will the Aetna/CVS Merger Transform American Health Care? – Mihaylo News Room
Xiaoying Xie, finance professor at the Mihaylo College of Business at California State University, Fullerton, weighed in this week on the potential upcoming Aetna-CVS merger. The deal, which was approved by both companies’ shareholders in December 2017, remains to be confirmed by the federal Department of Justice.
A specialist in insurance studies, Professor Xie believes there may be potential benefits to the merger. By combining insurance companies, medical providers and pharmacy services, Xie says, benefits will be passed on to the consumers in the form of convenience and lowered costs. “It may possibly lower the overall health care costs through offering a one-stop solution for minor medical services and helping members manage their chronic diseases more cost-effectively.”
To read more about the merger and Professor Xie’s research, click here.
Fishing for Profits: UCLA Anderson Field Study Team Dives Deep into Galapagos Tuna Supply Chain – UCLA Anderson Blog
MBA students at the UCLA Anderson School of Management recently gave their final presentations as part of the school’s Applied Management Research (AMR) program. AMR is the country’s first ever business school field study program, partnering students with top organizations to solve an important strategic problem. MBA students in the AMR program complete research projects in place of a thesis, and this year that included four Anderson teams partnering with Conservation International, an organization that connects student consultants with local experts and indigenous groups.
This year’s teams were sponsored by the Center for Global Management and included collaboration with Conservation International to develop sustainable solutions and boost economies throughout centers of environmental importance throughout the world.
UCLA ’18 MBA students Daniel Osorio, Traci Kuratomi, Will Berman, and Kevin Oswald (left to right) in the Galapagos / Photo via blogs.anderson.ucla.edu
“Going to the Galapagos Islands provided a wealth of information crucial to the success of this project, which would have been impossible to gather otherwise. At the same time, we greatly enjoyed meeting people in the local community and each of us has been left with memories we will take well beyond the conclusion of this project,” the group said.
Click here to read more about the Applied Management Research and the story of the UCLA Anderson team.
Pepperdine University Announces Business School Name Change – Pepperdine Newsroom
The Graziadio School of Business and Management at Pepperdine University officially changed its name to the Pepperdine Graziadio Business School, effective late last March. According to dean Deryck J. van Rensburg, the change reflects the school’s future, unifying under one consistent brand while enabling the business school to maintain its connection to Pepperdine.
The renaming of the business school is just one step in a comprehensive strategic plan for the school, which has been laid out in a document called ASPIRE 2025.
“As Pepperdine continues to set standards for progress and innovation, the renaming of the Graziadio School of Business and Management is an exciting part of the momentum that will propel the University into a new era,” said Pepperdine president Andrew K. Benton.
Click here to read more about the renaming and the future of Graziadio.
