Networking Strategies for MBAs Before and After Graduation, Pt. II
The first installment of this series highlighted the fundamental importance that networking plays in a job search and outlined some of its basic strategies. Quick recap: start with friends and acquaintances; present yourself professionally on social media; and remember that the best networks are built from mutually beneficial relationships. This second article offers more nuanced networking tips tailored specifically to MBAs.
One of the best ways for an MBA student to grow their network is simply to volunteer their time. By seeking ways to volunteer in their desired field, one can expand a network by demonstrating their knowledge and experience to others.
Dr. Janis Moore Campbell, Ph.D., the Director of Graduate Professional Development at Temple University’s Fox School of Business, explains that volunteering is a great way to build relationships. “Without fail, others will gravitate to you if you are willing to share your knowledge and expertise. Before, during and after your MBA, strategic volunteering is an outstanding way to showcase one’s knowledge, skills, and generous spirit.”
While it is critical to offer to share your talents, remember that time is a scarce resource. Focus on getting involved in projects that will yield the most benefit. Dr. Campbell notes, “It’s important to think strategically about how best to demonstrate your strengths.”
Current MBA students should take advantage of the resources that their schools provide. Many schools have well established programs that are designed to aid in the process of networking. For example, Beth Briggs, the Assistant Dean in Career Services at the NYU Stern School of Business, points out that in her school’s MBA program, “Students participate in our career education program … which, among other services, helps MBAs become more conversant in their skill sets and personal stories, identify whom it makes sense to network with based on their goals, and then leverage Stern’s relationships and their own contacts to make those connections.” Other MBA schools have similar programs, and they should be thought of as a crucial part of the curriculum.
Another key way to capitalize on your school’s assets is to make use of the alumni network. Schools will often facilitate meet-ups between current and former students, and attending alumni events, for example, is a great way to forge new connections. Linking up with your school’s alumni is a crucial part of networking for any MBA student. Stephanie Johnson, Director of MBA/MS Career Services at Drexel University’s LeBow College of Business in Philadelphia recommends, for example, that MBA students should “set weekly goals to attend at least one event and reach out to one to two alumni for informational conversations.” Contacting and talking to past graduates is not just about meeting new people and building your network. Alumni have been in your shoes, and will have essential advice to help you move forward.
Finally, remember that networking does not stop after you have found a job. As Mark Brostoff, Assistant Dean and Director of Graduate Career Services at the USC Marshall School of Business reminds us, “Having a vibrant network of professional contacts is a valuable resource to cultivate and maintain, even after landing the job.” Perhaps the best lesson is that networking is mostly about creating healthy and fruitful partnerships. A strong network is a web made of vibrant relationships, and it is a serious mistake to neglect those bonds. It is also necessary to remember not to spread yourself too thin or to focus solely on networking when finding employment.
“You need not name-drop or be a social butterfly to build a strong network of friends and colleagues” adds Dr. Campbell. “Networking is much more than “Hello, my name is …” nametags or the exchange of business cards.”
Use These Key MBA Networking Strategies Before and After Graduation
In a competitive job market, current MBA students and recent graduates need to figure out how to stand out among their peers and make themselves attractive to potential employers. One of the most fundamental ways MBAs can maximize employment prospects, is to improve their networking skills.
Networking may be more than just a good employment strategy—it is actually a vital tool. According to Mark Brostoff, Assistant Dean and Director of Graduate Career Services at USC Marshall, “A successful job search begins and ends with successful networking. Networking should be one of the primary job search tools when pursuing a career,” he told MetroMBA.
With the advent of social media, networking is now an everyday part of our lives. Your internet presence is now a huge part of your job search. Brostoff highlights the unique value of maintaining the right kind of web profile: “Networking these days are [sic] both personal, as well as online, so maintaining a professional online appearance is extremely important before, during and after graduation.” Always keep in mind that while social media is a great way to communicate with friends and family, your online accounts are also a way of presenting yourself to potential employers.
The idea of MBA networking strategies may seem mystifying at first but as Terra Saltzman-Baker, the Director of Career Connections at UCSD’s Rady School of Management, assures, the idea is more ingrained within us than it may seem. “Quite simply, it means connecting with people. The more people that know you’re looking for a new job, or are changing your career focus, the more those around you may be able to assist.”
Successful MBA networking strategies are not only about reaching out to employers. An equally important move, and the first step in the process, is to inform those around you about career plans and ambitions. You never know how those in your social circle may be able to connect you to your ideal job. As Saltzman-Baker puts it, “it’s not just about the person you’re talking with, but those in their circle that they may think to connect you to.”
While it is a sensible move to use all of the online tools at your disposal, remember not to rely solely on the online communication that those platforms provide. Networking is all about building real relationships with others. At the heart of networking means valuing the quality of connections over quantity. Furthermore, connecting with others is not about simply finding those who can help you in your job search. Rather, the best networks benefit everyone involved. “Never mistake activity for progress,” says Dr. Janis Moore Campbell, Ph.D., the Director of Graduate Professional Development at Temple’s Fox School of Business.
“The best networking happens when people gather to learn from one another or to help one another,” she continues.
Stephanie Johnson, the Director of MBA/MS Career Services at Drexel University’s LeBow College of Business, also stresses that both parties must work together in order for the relationship to have any value. “Remember that networking is a reciprocal relationship, whenever possible, build mutually useful relationships where you aim to give before you expect something in return. In other words: “those who have given also receive.”
Stephanie Johnson, Director, MBA/MS Career Services – Photo via Drexel.edu
Perhaps one of the best MBA networking strategies is that it is never too early to start. The most successful networks are built before an MBA candidate begins their program, and then continue to evolve during and after school. Saltzman-Baker frames it simply: “The key is to start early. Don’t wait until you’re looking to make a change to use this strategy, but instead keep this up on a regular basis—you never know what may happen!”
10 Networking Skills You Need to Know, from this Saint Joseph’s Professor
Marc Kramer, author and executive in residence at Saint Joseph’s Haub School of Business, recently wrote an article for BizJournals.com called, “Ten Steps to Better Networking.” Kramer’s article offered important tips for building valuable relationships and alliances in any situation. Some of the advice was more intuitive, for example, the first tip was, “Look professional and well groomed.” However, suggesting that networkers wear a unique article of clothing that could be a conversation piece was less standard. Kramer cited his own “conversation-starter ties” as an example of this sort of business posturing.
Kramer also recommended that networkers never begin a conversation by talking about themselves.
“Always introduce yourself and then ask the person for their name and what they do,” Kramer said. “Most everyone is comfortable talking about themselves.” Meeting as many people as possible was of paramount importance to Kramer, who said that at networking functions, he tries to get at least 10 business cards per hour. Having so many people’s cards can get confusing later, which is why Kramer advised readers to jot some notes down on each person’s business card right away. Kramer’s final tip was to write to each person within 24-48 hours of meeting them.
Haub Professor Marc Kramer
“Send a short email that tells them that your were please to meet them, where you met and ask the person how you can help them.,” Kramers said of writing follow-up emails, adding, “Don’t ask for anything.”
Kramer’s background as a businessman and entrepreneur made him an ideal person to offer advice on networking. He pioneered the original investor angel network (the Private Investors Forum, formerly the Pennsylvania Private Investors Group), as well as a variety of other organizations, such as the Eastern Technology Council and Kramer Communications. In addition to his entrepreneurial work and current position at Haub School of Business, Kramer has authored six books, instructed at the Wharton School, and contributed articles popular publications like Forbes.
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