Lawrence Crosby Named Dean of the Drucker School of Management

Lawrence Crosby has been chosen as the Henry Y. Hwang Dean of Claremont Graduate University’s Peter F. Drucker and Masatoshi Ito Graduate School of Management. He will also serve as a professor of management.

Crosby is an internationally recognized expert on measuring and managing customer relationships. His work has been published in various academic and professional journals, and his groundbreaking practices on measures, models and management principles in the field of customer relations have been adopted by Fortune 500 companies around the world.

“The legacy of Peter Drucker has helped maintain a focus on such overarching leadership issues as organizational effectiveness, innovation, employee and customer relationships, management of knowledge workers, social responsibility and individual well-being. All are approached from a transdisciplinary perspective,” Crosby said, describing what he believed attracted him to this position at Drucker.”I admire how the faculty and students are bridging these topics with contemporary concerns around big data, the cloud, mobility, sustainability, ethical decision-making, governance, global competitiveness, design thinking, and the development of new business models.”

“We are excited to welcome Larry to our Drucker School,” Claremont President Deborah Freund said. “He is an outstanding example of an entrepreneur, a manager, and an academic leader. He built his successful career answering the famous question posed by Peter Drucker, ‘What does the customer consider value?’ We are eager to bring him together with our outstanding Drucker School faculty and students to move the school to the next level.”

“The Drucker School has a rich tradition and an exciting future,” Crosby said. “As dean, I will work to sustain that momentum and continue to deepen our ties with the creative industries, the Inland Empire, and our international partners.”


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