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Cass Business School Scholars Identify Top CEOs and Start-Ups to Watch in 2015

Cass Business School - City University London

A number of Cass Business School scholars spoke about the CEOs and start-ups on which they have their eyes in the new year. Check out some of their suggestions below.

Chris Roebuck, Visiting Professor of Transformational Leadership
“Dick Costolo, CEO of Twitter, is a persona type leader who enjoys the strong backing of his employees. The company has been voted as one of the top five best organisations to work for. He’s one to watch on account of how it will be interesting to see how a more “technical expert” deals with being the leader of a fast growing organisation that’s becoming more corporate.”



Professor Vince Mitchell
“Anything to do with the sharing economy is going to be worth watching as it’s a way of matching untapped value in the things we already have with unmet needs of people. In addition, there’s a feel good factor because consumers are often helping to save the planet as well as give each other a little money rather than giving it to large companies. For a new solution to our UK weather, checkout Umbrella Here, or for a time out from our busy city lives checkout Breather.”

Professor Costas Andriopoulos
“Elizabeth Holmes, the CEO of Theranos. She revolutionised the blood testing industry. With a drop of blood, Theranos can perform different tests ranging from standard cholesterol checks to complicated genetic analyses. This clearly is a game changer, since the results are far cheaper, faster and more accurate than conventional blood testing methods.”

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