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The Top Dallas Marketing MBA Programs

Dallas Marketing

With the recent growth of the “Silicon Prairie” in areas like Dallas, Texas, it’s no wonder that business students are heading south for their business education. With a low cost of living and an ever-increasing number of job opportunities, Dallas may just be a perfect place for such students to get their education and start a career.

And while most MBA degree programs provide a general foundation of business knowledge to launch such a career path, many programs also give students the opportunity to specialize within a particular field. With such tailored learning, whether in the form of a specialized MBA or MBA concentration, such graduates will have a competitive edge in the job market.

Students looking to enter the marketing field in the Dallas metro area have a number of opportunities to earn their MBA degree in the area while still focusing more specifically on their marketing education.

The Top Dallas Marketing MBA Programs

Cox School of Business – Southern Methodist University

At the SMU Cox School of Business, students have the opportunity to concentrate their MBA degree in a particular field. Selecting a concentration can better help students prepare for their future career path and demonstrate a more specialized experience for graduates entering the work force.

Marketing is among the available concentrations for students at Cox, which requires just 16 credit hours. Some classes available to fulfill the requirement include, among others:

  • Customer Insights and Market Intelligence
  • New Product Development
  • Understanding What Customers Value
  • Consumer Behavior

Commerce College of Business – Texas A&M University

Student at the Cox College of Business are able to select a minor for the MBA degree by concentrating all of their elective courses within a particular field. While the rest of the course requirements for a Commerce MBA consist of generalized business courses, students can take four marketing courses as part of their elective credits to create a marketing minor. Possible classes for a marketing minor include:

  • Small Business Brand Management
  • Business-to-Business Marketing
  • Internet Marketing

Hankamer School of Business – Baylor University

Students at the Hankamer School of Business may add a concentrate their MBA degree by devoting nine elective hours to their chosen field, such as marketing. Typically, a full-time MBA at Hankamer consists of 12 credit hours of business foundation courses, 35 credit hours of core classes, 15 credit hours of electives (nine of which would need to be focused within marketing to constitute a concentration) and three credit hours for an internship.

McCombs School of Business – University of Texas at Austin

The McCombs School of Business at UT Austin espouses that an education in marketing can be crucial in preparing students for a number of careers in management and entrepreneurship. Students at McCombs may choose to pursue a Marketing specific MBA degree, with courses offered through the marketing department and tailored specifically to graduate marketing students. Such class offerings include, among many others:

  • Marketing & Customer Insights Practicum
  • Creativity & Leadership
  • Integrated Marketing Communications
  • Business and the Environment

Naveen Jindal School of Management – University of Texas at Dallas

At the Jindal School, students are encouraged to concentrate their MBA degree in a specific business area or specialization. In order to select one of the many concentration offerings at Jindal, students must simply take a cluster of 12 semester credit hours within their particular area of study.

In a marketing MBA concentration at Jindal, students “learn how to understand customers’ needs and purchase behaviors, how to satisfy those needs and how to make a profit in competitive industries and markets.” Within the concentration, students will learn how to develop strategy, manage various brands, conduct research and much more.

Neeley School of Business – Texas Christian University

Students in the full-time Accelerated MBA at Neeley have the chance to focus their electives in a particular area of study, such as marketing. And with the accelerated degree plan- a program developed for each individual student based on their past academic and professional experience — students can have an MBA degree in hand within just twelve months.

University of North Texas College of Business

The University of North Texas’ Department of Marketing and Logistics offers programs which give students the chance to specialize their MBA degree within the marketing field. With the combined general business knowledge of an MBA and specialized marketing education, graduates from the program can open the door to a number of career opportunities and move quickly into managerial roles.

MBAs concentrating in Marketing at UNT have a number of background and core courses that must be taken as part of the general MBA program. The six hours of required marketing courses consist of: Advanced Marketing Research and Analytics and Effective MKTG Planning in Dynamic Environments, as well as nine hours of supporting courses and three hours of an elective outside of marketing.

University of Texas at Arlington College of Business

The MBA Flexible program at at UT Arlington offers students the chance to concentrate their degree in marketing. The program helps students to appreciate the key role marketing plays in the overall strategy of an organization by providing a deeper understanding behind product strategy and staying up-to-date with trends, along with many other key aspects of marketing.

Students looking to concentrate their Flex MBA in marketing must complete at least three upper-level graduate marketing courses in addition to the required course, MARK 5311.

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About the Author


Alanna Shaffer

Staff Writer, covering MetroMBA's news beat for Atlanta, Houston, and Dallas.

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