Dec 3, 2019

Real Humans of the University of Michigan Ross School of Business Online MBA Program

Michigan Online MBA Real Humans

The MBA landscape is rapidly changing. As schools look for new ways to invigorate the traditional business degree, newer, flexible programs are becoming a provincial point of focus. Some of the world’s more lauded institutions, like the University of Michigan Stephen M. Ross School of Business—ranked as the 10th best business school in the country by U.S. News & World Report—have been more proactive about the sea change, recently introducing its first official Online MBA program offering.

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Posted in: Chicago, Featured Home, Featured Region, News, Online MBA, Real Humans | 0 comments

Nov 8, 2018

3 Online MBA Scholarships Worth Remembering

online mba scholarships

Navigating the maze of scholarships available to MBA students (really, students in general) can become a bit overwhelming. And for students hoping to earn a degree online, the search can seem never-ending.  To help, we’ve broken down a handful of the most intriguing Online MBA scholarships.

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Posted in: Featured Home, News, Online MBA, Scholarships | 0 comments

Aug 28, 2018

MBA Deadline Dates You Should Know in September

September MBA Deadlines

September may mean that summer’s over, but it’s also a time to start to look forward to new beginnings! Stay on track of September MBA deadlines and get those mid-fall and winter program intake applications in. Continue reading…

Posted in: Advice, Deadlines, Featured Home, News | 0 comments

Jul 24, 2018

What Exactly is the “Target Effect”? NYU Stern Prof Looks Deeper – New York News

target effect

Let’s explore some of the most interesting stories that have emerged from New York business schools this week.

Why It’s So Hard To Buy “Just One Thing” At TargetRefinery29

Speaking with Refinery29 writer Cait Munro, New York University’s Stern School of Business marketing professor Tom Meyvis elaborated why consumers have such a strong impulse to buy more things than they intended when shopping at a big-box store.

“Stores have an idea about the path [shoppers take],” he says in an interview. “Walmart was once famous for doing things like putting like Band-Aids next to fishing hooks and things like that. Something you don’t naturally associate, but once you see them there, it makes sense. So when people come in for something in one category, you can cross-sell, you can sell them something that compliments in the next product category by making sure they’re right next to each other.”

What is the so-called “Target Effect” that makes people buy more products than they intend to?

“Meyvis also notes that stores like Target have extensive data on which products customers typically buy together, and they’ll often employ those numbers to decide what should go where within the store’s layout. Some are obvious, like placing flip flops next to sunscreen, while others are so subtle that you might not even notice what’s going on when you pick up hot sauce and Pepto Bismol in the same motion.”

You can read more of Munro’s piece with Refinery29 here.

A Masters in Governmental Accounting? Five Reasons It’s Time to Make the InvestmentRutgers Business School Blog

Offered completely online, the Rutgers Business School Master of Accountancy in Governmental Accounting program may be perfect for working professionals “in the field of public financial management or transition to the public sector from private industry.” The school outlines five the biggest reasons why you may need to consider it, too:

  1. Opportunities – Projections indicates that there will be governmental vacancies galore due to the fact that “nearly a third of the government workforce will qualify for retirement.”
  2. More than just numbers – The interdisciplinary degree combines “public policy, public administration, ethics, government accounting, and auditing.”
  3. Quality instruction – Instructors include former New Jersey State Auditor Rick Fair and Dean Michael Mead, senior research manager at the Governmental Accounting Standards Board.
  4. Valuable connections – Rutgers “works hard to build connections with local, state and federal employers who can provide job opportunities and advancement to students and graduates.”
  5. Uniquely accessible – The online program means “you can benefit from the quality of instruction and the Rutgers connections … no matter where you are.”

You can read more about the RBS program here.

5G mobile Communication in China: From Imitator to InnovatorJohnson Business Feed

Baohong Li, an Associate Professor at the School of Economics and Management at the Beijing University of Posts and Telecommunications, and visiting scholar at the Emerging Marketing Institute, recently wrote a piece for the Cornell Johnson Businessfeed, in which they discussed China’s incredibly rapid mobile technology advancement and the future of 5G connectivity.

Specifically, Li laid out five reasons why China has an vastly important role in the implementation of 5G, including:

  • Institutional innovation and reform
  • Strategic planning and policy innovation
  • Imitating innovation and gaining advantage
  • Encouraging patent and international standardization
  • Creating co-opetition innovation ecosystem

Click here for a more in-depth review of Li’s work.

Posted in: Featured Home, Featured Region, New MBA, News | 0 comments

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