Post tagged "kellogg"

Aug 5, 2019

Pick Your City: Should You Get an MBA in Chicago or Minneapolis?

Pick Your City: Should You Get an MBA in Chicago or Minneapolis?

The American Midwest is one of the friendliest and most beautiful locations in the country. For those looking for an area that offers a balance between heavy industry and agriculture, alongside finance, education, and medicine, the Midwest is where to be. It’s also home to excellent public and private universities, including many of the world’s top MBA programs.

But with so many amazing business schools in the Midwest, where should you earn your MBA? To help you out, our “Pick Your City” series is comparing Chicago, IL and Minneapolis, MN.

We’re giving you insight into the cost of living of each city, the job opportunities, the MBA programs, the culture, and more. Continue reading…

Jul 16, 2019

The MBA Tour Heads to New York City

The MBA Tour Heads to New York City

Considering business school? Join us at The MBA Tour NYC on Saturday, July 20 to meet Columbia, IE, Kellogg, INSEAD, Chicago Booth, LBS, UCLA & more Top B-Schools!

Learn more about the event here


May 22, 2019

Northwestern Kellogg Reveals New MBA Deadlines

Northwestern Kellogg Reveals New MBA Deadlines

Hopeful applicants to the next MBA class at the Northwestern University Kellogg School of Management have a new batch of deadlines to keep tabs on.

New Northwestern MBA Deadlines

Round One

Application Deadline: Sep. 18, 2019
Decision Deadline: Dec. 11, 2019

Round Two

Application Deadline: Jan. 8, 2020
Decision Deadline: March 25, 2020

Round Three

Application Deadline: April 8, 2020
Decision Deadline: May 13, 2020

Learn more about the Northwestern Univeristy full-time MBA program here.

May 6, 2019

Where Should You Go? The Benefits of a Mid-Tier MBA

Where Should You Go? The Benefits of a Mid-Tier MBA

You have an MBA acceptance letter from both Harvard Business School and Cornell SC Johnson. Which do you choose?

Your gut reaction might be to choose Harvard’s top-ranked MBA program without a second’s pause. After all, aren’t business school rankings—like those compiled by the Financial Times and U.S. News & World Report—the most important consideration when choosing your MBA program?

In some cases, you might be right. If you’re most interested in reputation, then ranking is all important. However, there are many times when rankings should be taken with a grain of salt. They tell a story, but not the whole story, especially when it comes to you as an individual candidate.

Just because a specific school is top-ranked, does not mean it should be the top rank for you. Many mid-level MBA programs are just as impressive and could be a better fit for you depending on your needs.

In this article, we’ll take an in-depth look at when and why you should choose a mid-ranked MBA program over a top-ranked program. Continue reading…

Apr 3, 2019

Top 5 Part-Time MBA Programs in the Midwest

Top 5 Part-Time MBA Programs in the Midwest

Balancing a job and graduate school isn’t easy. You have to make a lot of sacrifices when it comes to how you spend your time. Hanging out with friends will be replaced with studying, and staying late at work or working on weekends will be replaced with heading to class. It’s a difficult path through the results should be well worth the effort if you choose a quality part-time MBA program.

For those living in the Midwest, choosing the right part-time MBA program is not easy. Many of the highest ranked part-time MBA programs (according to the U.S. News & World Report) call the Midwest home. So, what’s the best program for you and why?

We’re taking a look at the top five part-time MBA programs in the Midwest and telling you how they rank and why you should consider them. Continue reading…

Mar 12, 2019

Wharton Takes Over Top Spot on New U.S. News MBA Ranking

Wharton Takes Over Top Spot on New U.S. News MBA Ranking

Harvard loses its crown, Wharton ranks first, and Purdue stumbles in new U.S. News & World ReportBest Business Schools” ranking.

The annual U.S. News & World Report Best Business Schools ranking, largely regarded as the most prominent MBA ranking system in the United States, debuted its newest annual listing, with The University of Pennsylvania’s Wharton School taking the top mantle.

The Philadelphia metro business school ascends past Harvard Business School and the University of Chicago Booth School of Business—both tying for first last year. Both schools took a minor tumble to the third overall spot, sitting in a three-way tie with the MIT Sloan School of Management. Stanford’s Graduate School of Business lept into the second overall spot, which comes just a few months after the Silicon Valley school maintained its status as the best in the world according to the Financial Times.

U.S. News & World Report Top 10 Business Schools

SchoolThis Year's RankingLast Year's Ranking
Wharton (University of Pennsylvania)13
Stanford Graduate School of Business24
Harvard Business School3 (tie)1 (tie)
Booth (University of Chicago)3 (tie)1 (tie)
Sloan (Massachusetts Institute of Technology)3 (tie)5
Columbia Business School6 (tie)9
Kellogg (Northwestern University)6 (tie)6
Haas (UC Berkeley)6 (tie)7 (tie)
Yale School of Management911 (tie)
Fuqua (Duke University)1011 (tie)

Within the top 50 business schools, this year’s ranking largely resembles last year’s. In fact, only three business schools—the University of Pittsburgh Joseph M. Katz Graduate School of Business, the Iowa State University Ivy College of Business, and the The Manderson Graduate School of Business at the University of Alabama—moved into the top 50 since last year. The three business schools to fall out of the top 50 were Rutgers Business School, the Haslam College of Business at The University of Tennessee, Knoxville, and the University of Utah David Eccles School of Business. All three moved down the ranking by at least 10 spots each.

U.S. News Ranking Rising Business Schools

No school saw a better year-end turnaround than the aforementioned Iowa State University Ivy College of Business. The Midwest business school moves from the 79th spot last year to 47th this year; a 32-spot increase. On the news of the new ranking, Dean David Spalding says in a press release, “This significant rise in the ranking is a direct result of the quality work our faculty do every day in the classroom. At a time when some universities are dropping their full-time MBA programs, the Ivy MBA continues to excel. Our internationally known faculty provide a top-notch MBA experience that helps our MBA graduates advance their careers to the next level.”

Image result for iowa state university campus

Iowa State University’s Ivy College of Business earns the biggest ranking bump from U.S. News this year, moving up 32 spots from last year.

Ten schools in the top 100 saw double-digit rankings jumps, with Iowa State accruing the greatest increase. The University of Kentucky Gatton College of Business and Economics, the Oklahoma State University Spears School of Business, and the Babson College F.W. Olin Graduate School of Business all saw a rise of at least 20 spots this year as well.

Purdue, Case Western Stumble

On the opposite end of this year’s ranking is Purdue University’s Krannert School of Management, falling a total of 21 spots from 53rd last year to 74th this year. The University of Kansas School of Business and the Saunders College of Business at RIT join Krannert as this year’s three biggest falling schools, each dropping at least 20 spots respectively. Like most of the annual U.S. News rankings, the placement fluctuation is much more apparent the further and further down the list you go, with schools in the top 50 largely remaining stable.

U.S. News 2020 Ranking Methodology

To formulate its ranking, U.S. News & World Report analyzed “475 MBA programs accredited by the Association to Advance Collegiate Schools of Business International.” A total of 367 schools responded to its surveys, but only 131 schools made the final ranking “because they provided enough of the required data on their full-time MBA program that were needed to calculate the full-time MBA rankings, based on a weighted average of the indicators.” Those indicators, with the weighted values, are as follows:

Quality Assessment (0.40)

• Peer assessment score (0.25)
• Recruiter assessment score (0.15)

Placement Success (0.35)

• Mean starting salary and bonus (0.14)
• Employment rates for full-time MBA program graduates

Student Selectivity (0.25)

• Mean GMAT and GRE scores (0.1625)
• Mean undergraduate GPA (0.075)
• Acceptance rate (0.0125)

Did The Methodology Changes Affect This Year’s U.S. News Ranking?

Last September, calls for changes in the MBA ranking methodology seemed to be answered by several large publications, including U.S. News. The company’s Chief Data Strategist, Robert Morse, noted, “There is an active and ongoing debate about how to best measure quality in education, and we pay close attention to that debate. Over time, our ranking model has put more emphasis on outcomes measures … As part of this evolving process, we’ve wanted to measure whether schools were successful at serving all of their students, regardless of economic status.”

The overarching issue seemed to lie within a framework that continually rewarded students and business schools that actively enrolled more and more students from affluent families. In response, U.S. News decreased its ranking value of acceptance rates, which previously rewarded schools that were more selective. Now, as seen above, the weighted value of acceptance rates is less than 1 percent.

However, the changes in the formula did not seem to bare much tenable change in the outcomes. The top 50 schools were largely unchanged, with only minor variances. Several schools, such as Iowa State and Oklahoma State were handsomely rewarded in the new ranking, moving up at least 20 spots each. However, schools rising and falling by 10, 20, even 30 spots in a given year isn’t a new occurrence. In fact, last year, nine schools in the top 100 rose at least 10 rankings from the previous year.

Stay tuned to MetroMBA for more information and analysis of this year’s MBA rankings.

Feb 28, 2019

MBA Jobs: Investor Relations Manager

MBA Jobs: Investor Relations Manager

Between roles in data analytics and public relations, the position of Investor Relations Manager is essential.

Investor Relations Managers are responsible for managing communication between a company’s corporate side and its investors. Due to the increased demands of the Sarbanes-Oxley Act of 2002, major companies, such as Amazon and Microsoft, are hiring people for these positions to help meet their financial reporting demands.

What is an Investor Relations Manager?

An Investor Relations Manager serves as an intermediary between the public and the company’s senior management. The manager provides the public and company stakeholders with both quantitative and qualitative data, ranging from annual reports to a company’s strategic direction. It also provides management with information from stakeholders and helps deal with crises.

This position has many responsibilities varying from firm to firm. However, the following duties are among the most consistent:

  • Data analysis
  • Data visualization
  • Financial modeling
  • Information collection and preparation
  • Interacting with the financial department

Investor Relations Manager Salaries

According to Paysa, the average pay for an Investor Relations Manager is $101,349. Salaries range from $88,443 to $112,501. Top earners can make over $125,000.

Career experience plays a significant role in how much one can make. According to Payscale, salaries for mid-career professionals is typically 11 percent higher than average. However, those with no experience make 24 percent less than the average.

Where Do You Start?

Investor Relations Manager candidates usually possess a bachelor’s degree in finance, accounting, communications, or economics. Businesses generally require candidates to have years of experience in investor relations, public relations, financial investment, accounting, and legal contracts

Ideal candidates for this position need excellent quantitative data analysis and interpersonal skills. Those who can build relationships and make complicated data easily digestible will excel in this position.

One way to gain these skills is to get a MBA from a top-notch program. The following business schools offer the skills necessary to excel as an Investment Relations Manager:

Northwestern University – Kellogg School of Management

Northwestern University’s top-ranked Kellogg School of Management helps students develop both their management and data analysis skills. Here, students will have the ability to expand upon their interpersonal skills and develop relationships with other businesses. These elements are typically critical to their future career.

Johns Hopkins – Carey School of Business

Johns Hopkins’ Carey School of Business offers future investment relations managers a Master of Arts in communication/MBA dual-degree program. Designed for managers in investment relations, media relations, and risk communication, students will be prepared for a career in business and communication.

New York University – Stern School of Business

Located in the heart of global finance, NYU’s Stern School of Business provides students with a program that focuses on management communication. The school’s MBA program covers a wide variety of communication forms and prepares future leaders to find and keep a seat at the table.

Feb 19, 2019

Northwestern Kellogg Faculty Offer Career Development Advice

Northwestern Kellogg Faculty Offer Career Development Advice

To develop your career, you have to take steps to make it happen—strategic ones. To help, Northwestern University’s Kellogg School of Management faculty got together, offering five pieces of advice for career development, no matter where you are professionally.

1. Build Influence in Your Organization

You don’t need to be a manager or team leader to influence your organization. Power in the workplace isn’t about coercing people. Instead, it’s about “mobilizing political support,” says Management and Organizations Professor William Ocasio.

To build this type of political capital, he recommends seeking out assignments that are likely to succeed to build your good reputation early and quickly. He also recommends understanding your organization’s culture, so that you advertise yourself appropriately.

2. Learn to Negotiate

According to Victoria Medvec, Professor of Management and Organizations, you need to learn to negotiate if you want the best assignments and promotions. She recommends thinking through what the other side needs and then presenting your skills and experience in such a way that you fill in the blanks. She also says that you need to lead the discussion by making the first offer.

“You will gain an advantage by creating the starting point, putting the right issues on the table, and being the one who frames the rationale,” Medvec says.

3. Become a Mentor

You can learn a lot by becoming a mentor. It offers many benefits, providing insight into both an organization’s political environment as well as the effectiveness of your organization’s communication strategy. According to Senior Fellow and adjunct professor Diane Brink, mentors learn to understand their organization better, and they learn new skills. Sometimes, just by talking with another person, you can figure out new tools, techniques, and applications essential to your own role.

4. Look for a Second Act

If you’ve climbed as high as you can in your given career, it’s not the end of the road. Clinical assistant professor Ellen Taaffe recommends looking for a potential “second act”—a new professional phase where you apply your skills and talents in a social or educational arena. The key is to find confidence in your story and create a larger narrative that explains who you are.

Just make sure that when you leave your current professional arena that you don’t drop all your contacts there. Instead, continue to cultivate your network and look for new doors that you can walk through.

5. Take Time for Self-Reflection

There’s always room for growth. One way to continue growing is to go through daily self-reflection, according to Clinical Professor of Strategy Harry Kraemer. He commends that you take time every night to define your priorities and hold yourself accountable. This is how leaders ward off disaster, plan for every outcome, and build stronger teams.

Some prompts for self-reflection:

  • What am I proud of? What am I not proud of?
  • How did I lead people? How did I follow?
  • What did I do today? What would I do differently?

Read the full article, “Take 5: How to Take Charge of Your Professional Development

This article has been republished and edited with permissions from its original source, Clear Admit.

Feb 8, 2019

Kellogg MBA Students Choose Best 2019 Super Bowl Ads

Kellogg MBA Students Choose Best 2019 Super Bowl Ads

Aside from Tom Brady, Aaron Donald, and a shirtless Adam Levine, there’s no doubt that the Super Bowl commercials were the star of the night last Sunday.

The game, certainly, wasn’t the most thrilling. So the question is, what was the best ad of the 2019 Super Bowl? To get to the bottom of the question, a panel of Northwestern Kellogg MBA students got together to discuss each commercial. In the end, they looked for the ads that were the most and least effective at driving business and building their brands.

Here’s what they found.

How Super Bowl Commercials Evaluation Works

First, before we dive into the best and worst ads, it’s important to know how the Kellogg MBAs made their evaluation. Working alongside two of the school’s most widely respected marketing professors—Time Calkins and Derek Rucker—the MBA panel applied the strategic ADPLAN framework.

A—Attention: Did the commercial engage the audience?
D—Distinction: Was the execution unique in delivery?
P—Positioning: Did the commercial represent the appropriate category and feature a strong benefit?
L—Linkage: Will the benefit and brand be remembered?
A—Amplification: Were viewers’ thoughts favorable?
N—Net Equity: Was the commercial consistent with the brand’s reputation and history?
From here, the MBA students came up with the final 2019 rankings.

Microsoft Super Bowl Commercial Wins

For the most effective ad, Microsoft took home the top prize. Their commercial spot was not only charming, but it stood out for its emotional tone and lack of clutter. The ad demonstrated Microsoft’s new adaptive controller and how it helps disabled kids play video games and form friendships. A clear benefit was apparent, showing how Microsoft technology makes the world a better place.

Amazon, Expensify, and Other Standouts

Other stand out advertisers for the Super Bowl included AmazonExpensifyWashington PostPepsiBumble, and Google.

For each of these top spots, there was something different that made them stand out. Pepsi made an ad built upon a very common question, “Is Pepsi OK?” while the Washington Post avoided politics and instead focused on celebrating the role of journalists. On the other hand, Amazon featured product failures and celebrities while Expensify demonstrated how easy it is to keep track of your receipts with their product.

Bizarre Andy Warhol Burger King Commercial Flops

As for the least effective Super Bowl commercial, that honor went to Burger King. Their strange ad featured 1982 footage of Andy Warhol eating a Whopper, but it just came across as dull and uninteresting. Other advertising failures included the confusing Avocados From Mexico ad, Sprint’s flying horse disaster, the Turkish Airlines dark and scary spot, Mint Mobile’s unappealing chunky milk, and Simplesafe’s unbalanced ad. As for why each of these commercials failed, it always came back to a confusing message that didn’t deliver a clear benefit.

Overall, it was a good year for Super Bowl commercials even if the game was subpar. Do you agree with Kellogg’s picks?

This article has been republished and edited from its original source, Clear Admit.

Jan 31, 2019

Booth Research Reveals Dominance of Snap Judgement, and More – Chicago News

Booth Research Reveals Dominance of Snap Judgement, and More – Chicago News

Let’s explore some of the most interesting stories that have emerged from Chicago business schools this week amidst the Polar Vortex (stay warm, everyone).

Why People Make up Their Minds Sooner Than They RealizeChicago Booth News

More information does not necessarily lead to more informed decisions. New research from the University of Chicago Booth School of Business finds that people assume they can and will use more information in making decisions, despite the contrary evidence. Often, people make snap judgement without awareness and most collected information goes unused.

Ed O’Brien, Chicago Booth Associate Professor and co-author of “People Use Less Information Than They Think to Make Up Their Minds,” asserts, “In our studies, participants thought they would withhold judgment and await a lot of evidence before making up their minds but in reality, they cast judgment right when the evidence came in.”

Researchers note that the data suggests a gap between information seekers and information providers.

“For example, people who go online to research a topic or take part in a debate may only access a small fraction of what is available before making a decision while providers of that information may assume the seekers are taking in all the information and hear them ‘loud and clear.'”

You can read more about Ed O’Brien’s research here.

Why We Can’t All Get Away with Wearing Designer ClothesKellogg Insight

While luxury brands are a surefire way to indicate status, a new series of experiments reveal the surprising downsides of luxury consumption.

According to a new paper by Northwestern University Kellogg School of Management Professor of Marketing Derek Rucker and Ph.D. candidate Christopher Cannon, luxury consumers may find themselves at a disadvantage in the hiring process. This instance is even more particular when the job involves interpersonal warmth. Rucker and Cannon’s research explores how consumers who wear luxury goods are viewed more negatively and perceived as “cold.”

Cannon notes, “We don’t find evidence in this work that the effects are driven by envy. We find evidence that luxury consumption can lead people to infer certain motives. Specifically, when people assume that someone has donned luxury goods in order to show off, this can lead them to see that person as less warm.”

Image result for wearing gucci

Despite the obvious social appeal, Cannon and Rucker’s new research suggests that luxury brands, like Gucci, tend to create an impression that appears interpersonal.

Cannon and Rucker point out the importance of evaluating the situation before donning your Gucci. “We’ve shown situations exist where luxury consumption produces positive outcomes, such as when filling the corporate publicist role in the experiment. Rather than luxury always being good or always being bad, it depends on whether status or warmth is more important.”

You can read more about the luxury research here.

Howe Teaches Students How to be Professional LeadersGies School of Business News

Alan Howe (BADM ’82), a professional board director, has served across multiple industries—including enterprise software, wireless, telecom, composite materials, and IT services—specializing in “turnaround” situations. He recently returned to the University of Illinois Gies College of Business to share his expertise with the next generation of business leaders.

“I tell students that what they think they’re going to be doing in the next three years is probably radically different than what they’ll be doing in 10 to 15 years, so get ready for change. Be adaptable because you never know where the next opportunity may come from,” Howe asserts in a recent profile.

In the interview, Howe further explains what makes a great business leader:

“The best characteristic is humility. You can’t ‘big dog’ in a corporate setting or talk about how smart you are. Lead with humility. Also listen and learn from people around you.”

You can read more from the Howe interview here.

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