Don Jacobs, Visionary Former Kellogg Dean, Passes Away at 90
Some sad news out of Northwestern University’s Kellogg School of Management — Don Jacobs, Kellogg’s dean from 1975 until 2001 and professor of finance since 1957, recently passed away. Continue reading…
Taking A Look At The Most Affordable San Diego MBA Programs
Cities that exist on thresholds—geographic, cultural—tend to generate a lot of interesting friction. San Diego, situated a few steps from the Mexican border, embodies the possibilities, contradictions, and mystery that make places that are neither-here-nor-there so enticing.
What Should You Study? Finance Vs. Accounting MBA
Most MBAs pursue one of the FAME subjects in their graduate studies—No, that’s not acting, modeling, or songwriting—it’s finance, accounting, management, and economics. Of those four subjects critical to business, finance and accounting are the most popular among MBAs thanks to the high demand and highly specialized nature of many finance and accounting careers. Continue reading…
Admissions Tip: Round 1 Rejection Reflections
Last week a number of programs, including Wharton, Michigan Ross, and MIT Sloan, sent out interview invites to their Round 1 candidates. These invitations came on the heels of similar updates from the likes of Harvard Business School and Chicago Booth. As a result, many candidates are now diligently preparing for interviews, having made it to the next phase of a competitive admissions process.
Rejected Without Interview
Of course, we recognize that not all applicants are so fortunate. And since we’ve published a great deal of content on interview prep of late, we’re turning the tables and dedicating this week’s admissions tip to those of you who haven’t moved forward.
The interview invite stage for Round 1 is the first signal as to your potential for attending a leading business school, and for a few, it can be a rude awakening.
If you have not yet received any good news, despite submitting applications in Round 1, you’ll want to read this post very carefully.
Reconfiguring Following Rejection
If there is any good news when it comes to being rejected in the first round, it’s that it’s still early in the application season, and not too late to readjust your strategy and target appropriate programs for Round 2. Round 2 application deadlines generally fall in the first couple of weeks of January, which leaves a little more than two months to prepare a new set of applications. It is also often the case, that your first applications are not the strongest. You learn through this process, and could potentially submit stronger applications for Round 2. Or it might be the case that you need to re-evaluate your goals, and then target a new set of programs that are appropriate for those goals. You could also adjust the competitiveness of the programs you target. So if you struck at all of your R1 targets, you may need to shift your target to slightly lower ranked programs.
Rejection Reflection
You also might want to take a hard look at what the schools which chose not to interview you, might have found lacking. If it’s your GMAT score, you have two months to try to remedy it. If you failed to make a compelling case for the degree or to properly showcase your experience in your essays, it might be a good time to get a fresh perspective from a third party on your materials. If your recommendations may have been lacking, speak with your writers or seek out new colleagues who might be able to better support your candidacy.
Of course, if there isn’t something as tangible as a poor test score, shoddy essays, or subpar letters of recommendation, you may need to take a longer view. For instance, if you lack professional experience, leadership accomplishments, or outside activities, it might make sense to delay your MBA ambitions, and reapply in a following year. Reapplicants are generally looked upon favourably in the admissions process.
MBA Motivations
Finally, you might want to reassess whether the MBA is the right next step for you. Perhaps the admissions committees are doing you a favor, and nudging you in a different direction.
Chin Up!
There’s no doubt that receiving negative results can be painful, but it’s how you handle the situation that will determine your future. Don’t lose site of the fact that news of rejection(s) is actually useful feedback in a process that can be quite opaque. Take the feedback to heart, regroup, reassess, and devise a plan to help you reach your goals.
This article has been edited and republished with permissions from Clear Admit.
Finding Your Ideal Marketing MBA in Denver
Earning an MBA degree is one of the best things a professional can do at any level of their career to develop a rock solid foundation of business knowledge. This generalized education not only provides students with the facts and figures they need to start or run a business, but also with the ability to be effective managers and leaders.
While many students pursuing an MBA can appreciate the open-ended nature of the degree as it keeps a number of postgraduate opportunities open to them, others may look for a more focused direction. Luckily, many MBA programs offer concentrations or majors for the degree, providing students with industry-specific training without sacrificing the strong foundational knowledge offered by an MBA.
With a strong local economy and average salary significantly above the national average, the Denver metro area has been rated the fourth best city in the country for starting a new business. Whether you are an executive looking to expand their leadership opportunities or still early in your career, Denver could be the perfect place to earn a degree and grow in your career. And with the many specialization opportunities available at Denver business schools, students with interest in a field like marketing have numerous opportunities to expand their education.
Colorado State University College of Business
The Colorado State University College of Business offers an online graduate certificate in Marketing Management for students enrolled in any of the school’s MBA programs. In addition to earning an MBA and the core courses for the degree, CSU students can pursue an additional nine credits with a particular focus in marketing.
All of the courses are taught by faculty at the College of Business’ Department of Marketing and are offered online to offer students full flexibility. The curriculum for the certificate includes courses such as: marketing Strategy and Planning, Marketing Management, Consumer Behavior, and Strategic Selling for Business Customers.
University of Colorado – Denver Business School
Students at the University of Colorado Denver Business School can use their elective credits of their MBA degree to specialize in marketing. At UC Denver, the Marketing specialization provides students with the necessary skills and ability to manage a firm and build profitable, long-term relationships. And although marketing may seem a broad focus for a degree, students can consult with the university’s marketing faculty to help narrow their focus and select the electives best suited to their career goals.
Students will take their MBA core courses in addition to 12 elective credits for Marketing specialization courses. Subjects in the marketing specialization may include topics like: Marketing Management, Buyer Behavior, Customer Relationship Management, Services Marketing, and more.
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University of Colorado, Boulder – Leeds School of Business
At the UC Boulder Leeds School of Business, students can choose marketing as an area of expertise for their MBA degree. This program will help students prepare for a role in an ever-changing global marketplace, allowing MBA graduates to better navigate the unique challenges of markets and entrepreneurship throughout the world. By focusing their MBA in marketing, UC Boulder students will develop the necessary skills to serve in a variety of ways within the industry, from marketing management to new product development, or consulting.
The UC Boulder Marketing MBA offers a number of elective options that can help students further customize their focus in marketing, from courses like Market Intelligence, Pricing Strategy & Tactics, Integrated Marketing Communications, and Entrepreneurial Marketing.
University of Denver – Daniels College of Business
The Daniels College of Business MBA, ranked among the top 10 most innovative MBA programs in the country by Inc. Magazine earlier this year, is uniquely structured around four core business challenges. Categorized as an enterprise, social good, corporate and global challenge, students simultaneously take classes and work on the challenges, having the chance to apply immediately what they’ve learned.
Included in the Denver MBA’s structure are six electives, four of which can be focused in a particular area to comprise a concentration. For those interested in concentrating in marketing, Daniels provides the hands-on learning in subjects like Digital Marketing and Brand Management that will give students the skills they need to achieve success in the industry.
How To Avoid Costly MBA Résumé Mistakes
Submitting a résumé is perhaps the most crucial part of every prospective MBA’s application process. A good résumé provides insight into who an applicant is, and what they’ve accomplished. A well-crafted, attention-grabbing résumé that captivates an admissions team can bring an applicant much closer to an acceptance letter.
But aside from a name, contact info, and educational and professional details, what should a slam-dunk MBA resume include?
What Are The Résumé Basics?
Starting with the principle basics, résumés should be short, sweet, and concise. Ideally, they should fit on one page—maybe two. Stephan Kolodiy, an admissions officer at Rutgers University, told U.S. News & World Report that long résumés are a common issue with many MBA applicants.
“Sometime we get a résumé that’s five to six pages long, and that’s way too much information,” he says.
That one-to-two pages of concise information should also be 100 percent accurate—one should never lie on a résumé. Because credibility plays a big role in the application process (MBA or otherwise), it is unwise to fabricate work or school experience. Deceitful, even exaggerated, résumés are always rejected by business schools, and admitted students who submit compromised résumés are at risk for expulsion. This is serious stuff, so don’t lie!
Carrie Marcinkevage, MBA Managing Director at the Smeal College of Business at Penn State University, told U.S. News that honesty is always the best policy.
“Authenticity allows you to find the right school and that school to find you,” Marcinkevage says. “Allow them the chance to find the real you.”
Perhaps most importantly, all MBA résumés should provide examples of success. Prospective MBAs should give admissions officers a reason to send an acceptance letter by showing concrete examples of career advancement, or of how an MBA candidate achieved results for a particular client.
“When applying to a top-tier business school, you’ll need to show admissions committee on a clear path of professional growth,” U.S. News reports.
What Are You Forgetting?
There are also some not-so-basic guidelines that MBAs are encouraged to follow when crafting a solid résumé. Investopedia published a guide reviewing some of the best resumes for MBA applicants that outlines a few tips that many prospective business students may not have previously thought of.
Without sounding like too much of a graphic design nerd, it’s important to take typeface into account with a résumé. Yes, fonts matter. It’s best practice to rely on on two typefaces: A bold sans-serif face for headers, and a standard serif face for body type. For those of you who don’t know, a serif is the tiny extension on the termination point of an individual letter, the little “hat” at the end of a letter if you will.
Serifs exist to make smaller text easier to read, so they are the best friend of admissions offices who may read hundreds of résumés per day. Sans-serif fonts—letters that don’t include serifs—are cleaner and pop easier when bolded out. Résumés should avoid using fonts that are too common, such as Times New Roman, but also avoid ridiculous fonts like Comic Sans. Nobody likes Comic Sans.
Aside from listing relevant work experience, and showing how much growth took place at each job, there are other skills that every résumé should highlight. According to U.S. News, the three skills that can best help sell an MBA applicants résumé to a business school are:
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- Leadership
- Communication
- Innovation
First and foremost, business schools want to see strong leadership skills as well as personal growth. All MBA programs focus on developing management skills, but schools wants to know that a solid foundation of leadership is already there. Good résumés provide evidence of an applicant motivating a team behind a common goal, figuring out the best use of other’s talents and skills, instilling a concrete vision, and prioritizing the needs of an organization above personal needs.
As for communication, a résumé is an applicant’s first line of communication to a business school, and should be chock-full of structured writing and thought-out word choice. U.S. News shows the different between a boring resume and beautifully worded one:
“Here’s a real example of a blah bullet point in a client’s first draft: ‘Helped with new software implementation.’
Now, a brilliant bullet point: ”Spearheaded software upgrade in the San Francisco field office by coordinating with software developer, leading training sessions, and facilitating implementation schedule.’ The second example offers a much more comprehensive understanding of the scope of the accomplishment.”
Some applicants may try to hard to impress admissions officers with technical jargon or fancy terminology. Lose it, and show that you can clearly, and simply explain headier topics in writing:
“One client listed this bullet point on his resume: ‘Created VA1 Business Acquisition.’
Once we translated that into something the MBA admissions audience would understand, the résumé said: ‘Devised and launched outbound communications plan for our premier voice activated product. Product was well received and became cash flow positive within 14 months.’
Much better.”
Lastly, a résumé that shows an applicant has helped innovate will go a long way. This piece of advice is especially handy for applicants with traditional pre-MBA jobs. All admissions officers know what a consultant or analyst is tasked with at an entry-level position. A resume is an opportunity to shed light on things that sets an applicant apart from other typical analysts. Things to keep in mind include: training a newly hired analyst, leading college recruiting efforts, or organizing an office volunteering or fundraising initiative.
Avoiding Deceptive Mistakes
Now, here’s where we can get a little dramatic: Résumés are the first impressions a prospective MBA job candidates has with a potential employer. Since no one gets a second chance to make that first impression, don’t mess it up!
Bloomberg issued a list of the “Ten Biggest Resume Blunders” that outlines exactly what not to do with an application résumé, which includes obvious items like avoid writing a bad cover letter and remove foolish typos and inconsistencies.
The list also features some gems, like how to avoid making your résumé a cluttered mess. Again, not to sound like a graphic design professor, but the look of a résumé certainly counts. Avoid using fancy graphics or designs, and provide a crisp, clean document that’s easy to read on a computer screen.
“The résumé should be presentable, not an information dump,” Chris Thomas, Global Recruiting Director of the Experienced Commercial Leadership Program at General Electric, told Bloomberg. “There should be some white space.”
A well-done résumé shouldn’t misfire on any points—bullet points, that is. Some schools offer formats for resumes, specifically on how to list past job experience. Schools like the University of Michigan Ross School of Business advise students to use the “Action Context Result” format, which describes an action they performed, where they performed it, and the results it garnered.
“‘Worked for XYZ Corp., 2008 to 2012’ says close to nothing,” Damian Zikakis, Director of Career Services at Ross, told Bloomberg. “’Led a review of supplier contracts for the technology division resulting in savings of $250,000 opens doors.”
Lastly, a résumé should never disregard an applicant’s worth, nor should it overshare information. As we mentioned earlier in this piece, a good résumé should demonstrate what an applicant has accomplished and what they can bring to a new employer. It should not feature information that, even if positive, is irrelevant to a desired position.
“Think of the résumé as a future-focused document and not an historical one,” Char Bennington, Director of Career Management at the University of Chicago’s Booth School of Business, told Bloomberg. “Focus on what’s important to the people in the career that you want now.”
How Else Can Your Résumé Stand Out?
To help make sure a résumé stands out in the crowd, consider participating in some relevant volunteer work. David D. Schein, the Director of Graduate Programs for the Cameron School of Business at the University of St. Thomas, told MetroMBA that adding volunteer work to a résumé. With that said, not all volunteer work is equal.
For example, if you volunteer at the SPCA and play with puppies all day, that probably won’t your résumé or your application. Instead, find “responsible positions that deliver a lot of bang for the time commitment,” Schein says. Find a position that will allow you to spend time organizing a major fund-raising activity or event. It should be something that has a demonstrative impact on the organization and illustrates your leadership potential.
Including unique and interesting hobbies can also be a fun way to illustrate your skills and stand out. Schein recommends that applicants choose hobbies that “demonstrate drive and ambition. Some examples might include white water rafting or learning a difficult foreign language like Chinese or Farsi.”
