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Columbia Business School - MS in Marketing Science

Columbia Business School MS in Marketing Science Program Structure

The Columbia MS in Marketing Science is a two-term, STEM eligible program that features 10 courses worth 30 credits. All courses must be completed in-person, on the Columbia Business School New York City campus. This may be impacted by COVID-19*.

Those in the program may be able to create a master’s thesis that will count towards course credit. Students that do not complete a thesis can complete Ph.D. level classes instead.

Curriculum

Among the 10 courses needed to complete the Columbia MS in Marketing Science program, six of the classes are required core courses.

Prior to enrollment, students are required to complete an undergraduate Statistics course. It is also advised, but not required, to complete a Marketing Management course and a course in Microeconomics. Students also need to know some level of SQL and at least one of either SPSS, SAS, Stata, or Matlab statistical packages.

All students must complete the following three core courses:

• Statistical Modeling and Decision Making (Begins in mid-August)
• Winning Strategic Capabilities
• Marketing Models
• Multivariate Statistics
The two required MBA classes are:
• Market Intelligence: The Art and the Science
• Strategic Consumer Insights (can be substituted with approval from program instructor)

Up to two additional MBA or EMBA electives in marketing are permitted. Students must also take at least Ph.D. level electives or approved courses taught at Columbia’s other affiliated colleges, such as the: Fu Foundation School of Engineering and Applied Science or the Columbia University Department of Economics.

Class Profile

The most recent Columbia MS in Marketing Science class featured 34 students out of a pool of 385 applicants. About 59 percent of the class is female. The class, on average, is 24-years old, with an average GMAT of 720 and an undergraduate GPA of 3.85. The majority of the class studied economics as undergraduates (30 percent), followed by business (15 percent).

Tuition, Scholarships, and Financial Aid

The current estimated tuition for the Columbia MS in Marketing Science program is $64,320 ($2,144 per credit), with a total first-year estimate of $98,096.

August-entry students in the program may be eligible for partial-tuition fellowships. To further help fund their education, students may be eligible for federal or private loans as well.

Admissions

Among 385 total applicants to the most recent Columbia MS in Marketing Science class, 34 were accepted for a total admission rate of about 9 percent.

Along with the required courses students need to complete before enrolling (see: above), applicants must complete an online application and provide the following:

• Official transcripts
• GMAT/GRE scores
• Proof of English proficiency (TOEFL, IELTS, or PTE scores; if needed)
• A current resume
• Two letters of recommendation (max of five)
• One essay (500-1000 words)
• $100 application fee

2020-2021 Columbia MS in Marketing Deadlines

Fall 2021 Entry:
Available: August 1st, 2020
Deadline: Jan. 19th, 2021 11:59 PM EST

Columbia MS in Marketing FAQ’s

How has the university coped with the pandemic?

Classes are currently online in order to keep students and staff safe.

What MS programs are offered by Columbia?

There are multiple MS programs including Accounting and Fundamental Analysis, Financial Economics, and Business Analytics.

What career resources are available to students?

The Career Management Center has many resources for MS students seeking employment and is available to connect students with alumni and career-specific opportunities.

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